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by Peter Knegt
August 21, 2013 3:47 PM
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'Blue Jasmine' Set To Get Widest Release Ever For a Woody Allen Film This Weekend

Cate Blanchett and Sally Hawkins in "Blue Jasmine."
Sony Pictures Classics has announced that they will expand Woody Allen’s "Blue Jasmine" from 229 to over 1,200 screens nationwide this weekend.  This surpasses the screen count of "Midnight in Paris" (at its widest 1,038), making "Jasmine" the widest release of any Woody Allen film.

So far, the film has taken in $9,943,025 at the box office since opening in limited release on July 26th to a staggering $102,011 per-theater-average from 6 theaters, a better average than "Paris" opened with.

"Paris" -- which ends up with $56.8 million to become Allen's highest grossing film ever -- grossed $4.9 million in its widest weekend for a $4,706 average. If "Jasmine" can manage that number, it's sitting pretty.

Check back with Indiewire Sunday for a full report.
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  • IGBO | August 21, 2013 4:32 PMReply

    Just another example of how opening a film in a limited number of theatres and then expanding can be an effective releasing strategy.

  • CinemaPsycho | August 22, 2013 6:38 PM

    True. But only if it's the right film and something people actually want to see, and the studio gives it good marketing of course. A lot of films fail with that strategy because a movie does well in limited release, then the studio expands it just assuming people will show up. Sadly, it doesn't always work that way. You have to build awareness and anticipation, and market it towards the right audience, something the studios often fail to do with smaller films. Woody has a built-in audience of course, but sometimes only the hardcore fans of his work show up. I don't think that will be the case here, thankfully.