Box Office: “Outside” Flops; Weinstein Woes Continue With “Youth”
by Peter Knegt (January 10, 2010)
A scene from Miguel Arteta's "Youth in Revolt." Image courtesy of The Weinstein Company.
While “Avatar” continued its staggering reign at the top of the charts - hitting the $400 million mark and then some - the specialty box office was generally unspectacular with few notable debuts and a bunch of awards-hungry holdovers trying to hang in there until Oscar nominations. Among those debuts was another film starring “Avatar”‘s Sigourney Weaver - Tim Allen’s directorial debut “Crazy on the Outside,” which posted far from Avatarian numbers. Released through DIY company Freestyle Releasing, “Crazy” - which also stars Allen himself, Ray Liotta and J.K. Simmons - grossed a meager $75,450 from its 75 screens, according to estimates provided by Rentrak earlier this afternoon. That translated into a $1,006 average and the suggestion that “Crazy” won’t be around in theaters for much longer. Nicer numbers for a very different film came care of Ilisa Barbash and Lucien Castaing-Taylor’s modern-day cowboy doc “Sweetgrass,” which debuted on a sole NYC screen. Released through The Cinema Guild, the film grossed a decent $10,403 - giving it one of the weekend’s highest per-theater-averages (though, again, from a single screen). Since opening Wednesday, “Sweetgrass” has grossed $13,397. Meanwhile, The Weinstein Company released their delayed Michael Cera vehicle “Youth In Revolt” to a wide screen count, and saw their recent (mostly “Nine” related) woes continue. The film - which was given the unfair advantage of opening against the similarly young male skewing “Avatar”‘s continued domination - grossed only $7,000,000 from its 1,873 screens. It’s not a horrible number - and its $3,737 average bested nearly half of the overall top ten - but it is Cera’s worst wide debut, and probably not what the Weinsteins were hoping for. Speaking of “Nine,” the expensive star studded musical dropped out of the top ten this weekend, seeing its grosses drop an expectedly dreadful 59%. On 1,060 screens, it grossed only $1,618,000, and averaged just $1,526. After four weeks, the film has grossed $16,840,000, and should end up with a final gross of just over $20 million. That’s about the same gross as 2005’s December-released musical flop “The Producers,” though that film didn’t cost a reported $80 million.
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