Box Office: Friday The 13th Proves Lucky For “Precious”  and “Mr. Fox”

by Peter Knegt (November 14, 2009)
Box Office: Friday The 13th Proves Lucky For “Precious”  and “Mr. Fox”
Mo'Nique in a scene from Lee Daniels' "Precious." Image courtesy of Lionsgate.

According to Friday estimates, Lee Daniels’ “Precious: Based on the novel ‘Push’ by Sapphire” is showing no signs of slowing down as it expands.  The Lionsgate release went from 18 to 174 screens this weekend, expanding in its initial four markets of Atlanta, NYC, LA and Chicago and opening in Washington, San Francisco, Philadelphia Houston and Dallas.  The result was a $1,940,000 gross - placing it in the overall top five despite playing on only a small fraction of the screens of its competitors. 

The numbers were also good enough for a massive $11,149 per-theater-average, and puts “Precious” on track to gross $5-7 million over the weekend.  That would potentially place it third overall behind only “2012” and “Disney’s A Christmas Carol,” and give it an average in the $30-40,000 range.

Likely to top “Precious”‘s per-theater average, though on only 4 screens, was the debut of Wes Anderson’s Roald Dahl adaptation “Fantastic Mr. Fox.” The film packed houses in New York and Los Angeles, with grosses estimated to be around $70,000.  That could put the Fox Searchlight film in $220,000-$260,000 range for the weekend, averaging a very promising $55-65,000.  Besides “Precious”‘s stunning $104,000 average last weekend, 2009’s top PTA comes care of Michael Moore’s “Capitalism: A Love Story,” which averaged $57,991 from 4 screens. “Mr. Fox” could very well top that.

Check back tomorrow afternoon for a full report on the weekend’s box office.

posted on November 14, 2009
Films to Snag
AFI Fest
AFI Fest '09
BROKEN EMBRACES
A Film By Almodovar, Starring Penelope Cruz
Opens New York 11/20, Opens Los Angeles 12/11
Opens additional cities 12/25
Where is it opening by you?
www.sonyclassics.com/brokenembraces/dates.html
"Astonishing! A Masterpiece!"
Jeffrey Lyons, KNBC Weekend Today
"Cruz with Almodovar makes BROKEN EMBRACES soar!"
Richard Corliss, TIME
Written and Directed by Pedro Almodovar
www.brokenembracesmovie.com
www.facebook.com/brokenembracesmovie