By Peter Knegt | Indiewire March 17, 2009 at 1:30AM
B.D. Fox Independent has launched a self-distribution division.
"As opportunities for filmmakers to find traditional means of distribution have continued to erode, there is a void in the marketplace that B.D. Fox Independent is filling," said CEO Bryan Fox in a statement. "There are audiences for these films; they just need creative, focused marketing and a smart distribution plan in order to reach them. With box office at an all time high and the reduction of major studio production, the opportunity for an independent film to be successful is better than ever."
The company's most recent theatrical release, for which it handled the entire distribution, marketing and publicity responsibilities, was "Hope and Redemption: The Lena Baker Story," which opened Friday in Atlanta. By using a mix of grassroots marketing and targeted publicity, the film had a very successful weekend, grossing $18,850 in one theatre.
The B. D. Fox Independent distribution model allows filmmakers direct access to theatrical, DVD, cable, network TV, and ancillary markets as well as marketing and distribution professionals in Hollywood. The company can handle all theater bookings, collections, creative, publicity, media buying, internet and promotional events for any independent film. Utilizing P&A funds supplied by the filmmaker or investors, Fox "creates and implements a distribution strategy, from concept to finish, with all revenues flowing directly back to the filmmakers."
According to the company, one aspect of B.D. Fox that "sets it apart from other self distribution companies and service deals at small studios" is its use of "a staffing formula that mimics film production." For each film, Brian Fox creates "a unique team of entertainment professionals for the duration of the project. Because the company has nominal overhead, more money goes directly into the marketing."
"Think of this as the 'Oceans 11' of film distribution," said Fox in a statement.