By Peter Knegt | Indiewire March 11, 2009 at 2:23AM
With just two days to go until the 2009 SXSW Film Festival, a special event has been added that's sure to be the talk of the fest. "Brüno," or as its rumored to have been titled, "Brüno: Delicious Journeys Through America for the Purpose of Making Heterosexual Males Visibly Uncomfortable in the Presence of a Gay Foreigner in a Mesh T-Shirt," will be previewed as part of new section Fantastic Fest at Midnight.
The film, which is Sacha Baron Cohen's follow up to "Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan," centers on one of the three characters Cohen created for his HBO series "The Ali G Show" (the others being Borat and Ali G). Bruno, a flamboyant Austrian fashionista, comes to America in the film to, as its alleged title suggests, for the purpose of making heterosexual males visibly uncomfortable in the presence of a gay foreigner in a mesh t-shirt.
SXSW will present a selection of footage from the film (about 20 minutes), which Universal Pictures will release in theatres July 10, 2009. The screening will be held at 11pm at the Alamo Drafthouse South Lamar this Sunday, March 15. It is free to anyone on a first come, first serve basis, so expect a serious clusterfuck if you try and make the show.