Evolution, or Even Revolution: Hannah McGill On Edinburgh’s 63rd Birthday
by Peter Knegt (June 18, 2009)
The scene at the Edinburgh International Film Festival. Photo by Charlie Olsky.
Last night in Scotland, the Edinburgh International Film Festival officially turned 63 years old. The occasion was marked with the UK premiere of Sam Mendes’ “Away We Go,” before the festival headed into eleven days and nights of films, parties and industry events amidst one of Europe’s most architecturally renowned cities. indieWIRE spoke with the festival’s artistic director, Hannah McGill, about the impending festivities, and how one of the world’s oldest film festivals is keeping up with ever-evolving and intertwined sphere of art, technology, economics to which it belongs. “All film festivals are required to shift and change in the face of massive technological change for one thing and massive economic change for another thing,” McGill said. “So I think we’re in a position at the moment where nothing’s staying the same. When I look back at the festival’s [recent past], it was a more stable entity in that people expected to come and watch films. I think those requirements shift when people have many, many more ways of watching movies and expect different kinds of information about the industry, and about technology, and so on. So I think we’re having to be very reactive to change but I think that’s really good for an organization that’s 63 years old.” After starting out as a film journalist, the then-29 year old McGill took over Shane Danielsen’s position as the festival’s artistic director in 2006. “I was ready for a change,” she quipped. “As I’m sure you well know, print journalism wasn’t looking like it had much of a future…” In the three years that have passed, McGill’s readiness for change has certainly been tested. For one, last year the festival made the risky decision to move from the midst of August’s annual Edinburgh Festival - a massive mix of arts and music events that has made up the largest arts festival in the world since its founding in 1947 - to June. “It was probably the biggest change that any of the Edinburgh festivals has undertaken over a very long period of time,” she said. “So that was a big challenge. It meant putting two festivals together within a year, which was really hard. But at the same time, we also got this fantastic funding from the UK Film Council’s festival strategy. This really allowed us to develop the festival.” Among these developments was a heightened emphasis on industry elements, which has manifested this year in an extensive series of panels, workshops and networking events.
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It is interesting to hear the story about a journalist who left journalism because of an uncertain future forced to adjust in the face of very similar changes in a different arena. In general, media must adjust to rising technology and changes in the consuming population. There are some great interviews with journalists about precisely these issues at http://www.ourblook.com/component/option,com_sectionex/Itemid,200076/id,8/view,category/#catid69