By Peter Knegt | Indiewire May 20, 2013 at 2:48PM
Douglas Tirola's "Hey Bartender" -- which had its world premiere at SXSW -- was picked up by 4th Row Films for a June 7th release both in theaters and on demand. 4th Row Films said they have pre-booked over 40 theaters for a summer run and will continue to build on that. They are also partnering with digital entertainment curator FilmBuff for a release on iTunes and all leading VOD platforms.
Full press release below.
New York, NY (May 20, 2013) – 4th Row Films announced today that Douglas Tirola's documentary HEY BARTENDER, which had it's world premiere at this year’s SXSW Film Festival, will begin it's theatrical run on June 7, 2013 in New York City at the Village East Cinema. 4TH Row Films has pre-booked over 40 theaters for a summer run and will continue to build on this. They are partnering with digital entertainment curator FilmBuff for a release on iTunes and all leading VOD platforms. This marks the second summer documentary that 4th Row has released theatrically, following last year’s acclaimed ALL IN – THE POKER MOVIE.
4th Row Films has also created a unique partnership with the independent, family-owned distiller, William Grant & Sons (WGS). WGS will work with 4th Row to bring added value to the theatrical release and awareness to the film, including producing exclusive cocktail-centric events around the country, including six red carpet premiere events in conjunction with the theatrical opening of the film. The first of these events will be in New York City on June 5th, followed by Los Angeles on June 11th.
Directed by Douglas Tirola (An Omar Broadway Film, All In – The Poker Movie) and featuring a number of the world’s renowned bartenders and cocktail drinkers, HEY BARTENDER is a love story to the cocktail and the people who make them. The film gives insider access to the most exclusive bars in New York, chronicling the story of the comeback of the cocktail and the rebirth of the bartender. The film also features commentary from some of New York City’s best cocktail hosts including Graydon Carter, Danny Meyer, Amy Sacco, and Frank Pelligrini of Raos, among others. HEY BARTENDER is produced by Tirola and Susan Bedusa for 4th Row Films.
On June 7th the film will be released at the Village East Cinema in New York City and on June 14th the film will spread into ten more markets including Sundance Select in Los Angeles, the Denver Film Center, and the Gaslamp Theater in San Diego. The film will continue to open in various markets across the country throughout the summer and early fall, including the Roxie in San Francisco on June 28th and The O-Cinema in Miami on July 12th. A list of theaters and dates will be announced within the next two weeks.
Beginning June 7th, FilmBuff will release the film on all leading On Demand platforms including, but not limited to iTunes, Amazon Instant Video, Comcast, Time Warner Cable and XBOX.