Anyone can crowdfund a project, but not everyone can collect. Less than half of all crowdfunding projects reach their funding goals and those that fall short receive no money from their would be-backers.
This rule can be intimidating, especially with the amount of time and money artists have to use to put together a pitch. However, filmmaker John T. Trigonis has posted some terrific in-depth advice on crowd-funding on his blog, What's In My Manvelope?
His guidelines were generated from his successful campaign to fund his short film, "Cerise," and they revolve around what he calls the "Three Ps:" The Pitch, the Perks, and Plenty of Promotion.
IndieGoGo allows its artists to collect if their goals aren't met, the advice remains the same. More Ps means more pay.
Check out the full blog post here.
[Editor's Note: Originally this article mistakenly attributed the profiled post with Kickstarter when it's actually IndieGoGo. iW regrets the error.]