By Indiewire | Indiewire October 25, 2000 at 2:0AM
DAILY NEWS: Dotcom News -- Atom's User-Greenlit Short; IFILM and Atom Make Industry Power List
by Jeffrey Barker/indieWIRE
>> Atomfilms Premieres First Short Greenlit By Its Users
(indieWIRE/ 10.24.00) -- "Talk to Taka," the short film greenlit last spring
by AtomFilms' pool of registered users, premiered yesterday on the site. The
film was screened in Los Angeles last week to make it eligible for an Academy Award nomination and is being passed into the hands of AtomFilms worldwide legion of Mavericks, who will screen the film in their communities. "Talk to Taka" also joins Atom's library of material they attempt to distribute to airlines, home cable services, broadband networks and other Internet sites.
The whole scenario is pretty commonplace, except that it was Atom Insiders
-- the site's Internet audience -- who gave the thumbs up, lit the green light, and handed over the money.
Atom's springtime MogulMaker competition asked the site's regular audience
to look over the pitches of five aspiring filmmakers and vote to award one
of them money and Atom/IAM.com assistance in getting a short film made and
The Internet audience was asked and they answered: "Wax on! Wax off!" "The
Karate Kid's" Mr. Miyagi, Pat Morita, stars in "Talk to Taka," a comedy about
a sushi chef who loves to give advice to his customers. Too bad his advice
offends people and makes him seem a few grains of rice short of a California
Eel Jin Chae, a registered Atom Insider, won the Mogul competition and the
position of executive producer for the short, which airs only four months
after being given the go-ahead by his fellow Insiders. Film student Chae
chose Richard Kim, director of Atom favorite "Kung Pao Chicken," and his
sushi-based script to pitch to Insiders.
The result: A professional (35mm) 12-minute short that scored a slew of
five-star reviews from Atom viewers in its first day on the site. The
casting for the short was done through IAM.com, the online casting agency
that lets Hollywood hopefuls post Web-portfolios. IAM.com also helped with
the film's $100,000 budget. [Jeffrey M. Barker]
>>Entertainment Weekly Rates Atomfilms and IFILM On Par With DiCaprio, DeNiro, and the Powerpuff Girls
(indieWIRE/ 10.24.00) -- The founders of IFILM and AtomFilms have made their way onto Entertainment Weekly's annual "power" list, the magazine's ranking of whose name carries the most weight in Hollywood.
Despite recent Internet-film site deaths, the industry receives a
forward-looking vote of confidence from the magazine. The vote could
indicate good things for next generation entertainment -- EW put author J.K.
Rowling on its list well before her "Harry Potter" books became must-reads --
she's #5 this year. In its eleventh year, the power list is topped by moguls
(such as Dreamworks' Spielberg, Katzenberg and Geffen - #4) and box office marquee stars (like Julia Roberts - #2, Tom Cruise - #3, and Bruce Willis - #9).
IFILM's Kevin Wendle and Skip Paul were placed at the 89th position by the magazine. That makes them four places more powerful than Robert DeNiro, a
few steps back from Adam Sandler (#84) and the entire Wayans family (#85), and on par with today's Dick Clark, MTV's Carson Daly(#90).
Atomfilms' founder and CEO Mika Salmi edged his way onto the list at #99.
His power is ranked somewhere between Leonardo DiCaprio's and that of the
Powerpuff Girls. [Jeffrey M. Barker]