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by Indiewire
October 4, 2000 2:00 AM
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DAILY NEWS: "Requiem" Warnings; "405" Milestone

DAILY NEWS: "Requiem" Warnings; "405"
Milestone



by Eugene Hernandez and Jeffrey M. Barker/indieWIRE

>>Artisan To Put Warnings on "Requiem" Ads At Request of Exhibitors

(indieWIRE/ 10.4.00) -- Artisan Entertainment, which is releasing Darren Aronofsky's "Requiem for a Dream" exclusively at two theaters in Manhattan this Friday, has agreed to add warnings to the film's print advertisements given that the movie will be released unrated. The MPAA recently gave the movie an NC-17 rating and Artisan decided to release the movie unrated rather than accept the rating. At the request of the exhibitors, Artisan has now agreed to add warnings that no one under 17 years of age will be allowed to see the movie.


"I think this decision by our exhibitors is a dark harbinger of a cold
climate of censorship that is blanketing this nation," commented "Requiem"
producer Eric Watson in a prepared statement yesterday. "The really
disturbing aspect of this decision is that morally bankrupt studio films
will continue to be released unscathed due to their financial and political
muscle, while independent films dealing with powerful moral themes are going
to be scapegoated."


Artisan, acknowledging "the sexually explicit and graphic nature of specific
scenes in the film," indicated in its statement yesterday, "In today's
political climate regarding movie ratings, it appears that 'Requiem for a
Dream' is one of the first to fall victim to what are to date unqualified
concerns."


The move comes at a time when politicians are focusing on the marketing of
entertainment and hearings are being held to explore the issue. Artisan CEO
Amir Malin, in a prepared statement, worried that exhibitors are
"overcompensating" by requesting these warnings in print advertisements. In
the prepared statement, Malin concludes, "In this instance, we agree with
the request being made of us but are very concerned about the precedent this
sets and the looming de facto censorship that hovers about us."
[Eugene Hernandez]



>> IFILM's "405" Viewed Two million times -- the Most Ever For an Internet Film?


(indieWIRE/ 10.4.00) -- As the audience for Internet-based film grows, so do
the numbers. IFILM's short, "405," is the latest record-smasher, scoring
more than two million viewings in the short time it has been on IFILM's
site. Bruce Branit and Jeremy Hunt's comedy short that has a jumbo jet
landing on Los Angeles' 405 freeway during rush-hour traffic was picked up
by IFILM in June.


The short rocketed to the top of IFILM's best-rated pieces of content and in
August recorded its one-millionth viewing. Less than two months later, the
film has been seen one million more times, making it the film viewed the
most times over the Internet, according to IFILM.


The short that shocked the industry last year at this time, Joe Nussbaum's
"George Lucas in Love," was viewed 150,000 times during its first three
weeks on MediaTrip.com. At the time, it was arguably the most-viewed
Internet short. When it was released on video, the spoof of "Shakespeare in
Love
" went on to top Amazon.com's most-popular list, selling more copies,
for a time, than "Star Wars: Episode I" and "Stuart Little."


An Internet short reaching 150,000 viewings was shocking a year ago but is
not newsworthy today. At this time next year, the same might be said about
two million viewings -- there are a lot of fingers crossed, anyway.
[Jeffrey M. Barker]

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