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January 30, 2013 1:54 PM
2 Comments
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Check it Out! Danny Boyle's Trippy New 'Trance' Poster
"Trance"
Fox Searchlight
The memory-loss, art heist thriller, which will have a limited U.S. release on April 5th, follows an auction house assistant (James McAvoy) who suffers from amnesia shortly after stealing a Goya painting for Vincent Cassel's team of thieves. Forced to undergo hypnosis by hypnotist Rosario Dawson and a pissed Cassel in order to remember where he hid the painting, the layers of illusion and reality begin to blur.
The film's previous U.S. posters took a more simplistic approach, with hypnotic spirals swirling and large text etched across each actor's face, too closely resembling "The Social Network" poster, which was a rip of "The Man Who Fell To Earth" poster anyway. Yet the latest addition to the film's visual marketing is a bit more exciting, looking like an artsy translation of the frenetic mind fuck the trailer evokes. We prefer the creative 80s CGI-meets-broken, discolored VHS tape look for a thriller that is about, well, art.
Check out the latest poster below:
"Trance"
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2 Comments
Cris | January 30, 2013 4:40 PM
The poster is amazing! It's hard to see creative, interesting posters these days. Bravo.
And...excited for Trance? You bet! James McAvoy - brilliant actor + Danny Boyle - brilliant director = utter awesomeness.
Film Fan | January 30, 2013 2:58 PM
You asked is anyone excited for this? YES! Been waiting for this one. The "dizzing" trailer is matched by this exciting new poster.