DISPATCH FROM SXSW: Big Talk and Even Bigger Crowds During Opening Days in AustinOutside the Paramount Theater in Austin, site of the SXSW Film Festival. Photo by Eugene Hernandez/indieWIRE
Big crowds and even a few heated panel discussions marked the opening weekend of the SXSW Film Conference and Festival here in warm Austin, TX. Film festival producer Matt Dentler told a full house crowd at the Paramount Theater Sunday night that the event is seeing attendance figures that are 50% higher than last year (on a weekend in Texas that felt a bit like summer, with temperatures in the 90s). One of the hot topics at SXSW is the increased emphasis on the indie blockbuster and the impact that shifts in the business are having on smaller, independent movies that debut at popular film festivals like SXSW. “The number of people who have been consuming (independent films) has remained very strong,” explained John Sloss, head of Sloss Law and Cinetic Media at a Saturday afternoon panel discussion, but he cautioned, “I witnessed something at Sundance this year that gave me pause…the advent of a hit driven mentality for specialized distributors.” Sloss emphasized, “The specialized blockbuster, that’s really what they are going for. Films that gross $4, $8, or $10 million are no longer of interest to specialized distributors and as someone who sells films it has been a bit distracting, actually.” Sloss was perhaps referring to films, like “Quinceanera,” which faced some trepidation among buyers who saw it as a tough sell, despite being warmly embraced by audiences, critics and jurors alike at Sundance this year. Over the weekend, news emerged regarding Sony Pictures Classics’ deal for the movie. He explained that the caution among bigger specialty outfits would probably be good for smaller distribution entities that remain focused on art house fare. “The eyeballs are as healthy as ever,” explained Sloss, “But the middlemen who choose whether a film goes to theaters or home video are in flux.” Talking about such distinctive differences in the movie business today, Variety editor-in-chief Peter Bart explained during a separate session Saturday that there is a “new bifurcated Hollywood” in which specialty movies are made for adults, while the studios make “CGI movies” for kids. “Can these new units,” Bart wondered about the specialty companies, “which are controlled by the majors—with all the suits looking over the numbers—nurture (films and talent)?”
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