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Distributor Profile: First Independent Pictures

Photo of Bryce J. Renninger By Bryce J. Renninger | Indiewire September 3, 2010 at 6:35AM

All information published in the indieWIRE Distributor Profiles is provided by the individual company.
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All information published in the indieWIRE Distributor Profiles is provided by the individual company.

Company History
First Independent Pictures, formed by Gary Rubin, is designed to release 3 to 4 films a year to the theatrical marketplace. Its releases include the David Mamet-penned “Edmond” starring William H. Macy and Julia Stiles; the acclaimed ’05 Sundance selection “New York Doll;” and Sixty Six" with Working Title Films. FIP proudly released Rob Siegel's (The Wrestler) "Big Fan" and is currently releasing "Holy Rollers" with Jesse Eisenberg and Justin Bartha. The company also provides selected consulting and repping services.

Company Focus

Types of films in distributor’s slate:
Although always looking for the right opportunity (and this may soon include world cinema), FIP has specialized in American indies with strong casts and marketing hooks and will continue to do so.

Advice for filmmakers:
Assuming a prebuy is not accessible, be careful about greenlighting any film that doesn't have a certain degree of cast, unless the script or director can only be called superior. Once principal photography is complete, bring a producer's rep on board, and gain admission to one of the two to three main festivals that count for the US, Sundance, Toronto and perhaps Cannes if at all possible. This is the best way to sell an independent film. If entry into one of these festivals is not possible, you are going to have to get very creative, so make sure you have a producer's rep that is going to stand by your side and work through various processes with you.


Quick Stats

Who handles acquisitions:
Gary Rubin, President and Angel An, Manager of Acquisitions

Number of films released theatrically each year:
3- 4

Distribution platforms other than theatrical:
Either directly or through a favorable subdistribution arrangement- all. Theatrical, nontheatrical, hotel, airlines, dvd, ppv/vod, tv, digital, svod, etc.

Number of films released exclusively via VOD/DVD or “alternative” means of release:
We have yet to venture into direct to VOD, though we likely will at some point. We still believe strongly in the traditional theatrical first window.

Number of films acquired at festivals:
Most of our lineup comes from Sundance and Toronto, but there are exceptions.

Festivals where distributor has acquired films in the last two years:
Sundance, Toronto.

[For more information, visit the company's website.]







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