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Distributor Trela Media Launches With "Cindy Sherman"

Photo of Peter Knegt By Peter Knegt | Indiewire March 13, 2009 at 2:35AM

Trela Media, an independent film distribution company, has launched by announcing its first acquisition, Paul H-O and Tom Donahue's "Guest of Cindy Sherman." Based in New York, Trela Media will acquire and release four to six independent films per year. "I have seen several high-quality films, including "Guest of Cindy Sherman," play well in film festivals and still not find theatrical distribution. Trela Media hopes to close that gap and help new and established filmmakers connect to their audiences outside of the festival environment," said Christopher Trela, President of Trela Media, in a statement. "We are looking to acquire independently produced features, foreign language and documentary films with compelling stories, particularly those focused on individuality and subculture."
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Trela Media, an independent film distribution company, has launched by announcing its first acquisition, Paul H-O and Tom Donahue's "Guest of Cindy Sherman." Based in New York, Trela Media will acquire and release four to six independent films per year. "I have seen several high-quality films, including "Guest of Cindy Sherman," play well in film festivals and still not find theatrical distribution. Trela Media hopes to close that gap and help new and established filmmakers connect to their audiences outside of the festival environment," said Christopher Trela, President of Trela Media, in a statement. "We are looking to acquire independently produced features, foreign language and documentary films with compelling stories, particularly those focused on individuality and subculture."

Trela Media acquired North American theatrical rights to the film from Filmlike Films and plans a Spring 2009 release. Robert Angel negotiated the deal on behalf of Trela Media.

Based in New York, Trela Media will acquire and release four to six independent films per year. "I have seen several high-quality films, including "Guest of Cindy Sherman," play well in film festivals and still not find theatrical distribution. Trela Media hopes to close that gap and help new and established filmmakers connect to their audiences outside of the festival environment," said Christopher Trela, President of Trela Media. "We are looking to acquire independently produced features, foreign language and documentary films with compelling stories, particularly those focused on individuality and subculture."

Trela, who executive produced "Sherman," told indieWIRE that "the formation of this new distribution company came about as a direct result of my involvement [with the film]." "After attending many international film festivals, I realized that there are terrific films that are not getting the attention they deserve," he said. "Audiences across the country, particularly in urban areas, are hungry for independent films. With the formation of Trela Media as a new distribution outlet, I intend to bring engaging films to these viewers."

Trela has worked for 15 years as a media consultant and entertainment producer. He was the co-founder of Pioneer Pictures, an independent film production company that produced "A Reason to Believe" which was distributed by Castle Hill Productions and Lions Gate Entertainment, as well as an independent college distribution company, Pioneer Talent, to expand the film's reach into the college market.

"Guest of Cindy Sherman" is a documentary depicting art-scene commentator Paul Hasegawa-Overacker's relationship with enigmatic photographer Cindy Sherman. The film premiered at the 2008 Tribeca Film Festival.

"Chris immediately saw the crossover potential and recognized that this wasn't just a film about a famous artist and the art world, but it was first and foremost an engaging picture about men and women - a fun, entertaining love story as told through the modern perspective of a personal video camera," said Tom Donahue, co-director of "Guest of Cindy Sherman," in a statement.

This article is related to: Acquisitions







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