Click to Skip Ad
Closing in...
Steve Carell Redefined His Career By Surprising Everyone in 'Foxcatcher' Steve Carell Redefined His Career By Surprising Everyone in 'Foxcatcher' Watch: Ellar Coltrane on the 'Brutal' Experience of Watching 'Boyhood' After Living It Watch: Ellar Coltrane on the 'Brutal' Experience of Watching 'Boyhood' After Living It Mortem Tyldum Explains Why Alan Turing Was the Right Subject For His First English-Language Film Mortem Tyldum Explains Why Alan Turing Was the Right Subject For His First English-Language Film Why Richard Linklater’s ‘Boyhood’ is a Great, Unexpected Awards Season Frontrunner Why Richard Linklater’s ‘Boyhood’ is a Great, Unexpected Awards Season Frontrunner Watch: Patricia Arquette on Stripping Away Ego to Get to the Heart of 'Boyhood' 
Watch: Patricia Arquette on Stripping Away Ego to Get to the Heart of 'Boyhood' 'Whiplash' Breakout Miles Teller Has Officially Arrived 'Whiplash' Breakout Miles Teller Has Officially Arrived Michael Keaton Dug Deep to Deliver the Best Performance of His Career in 'Birdman' Michael Keaton Dug Deep to Deliver the Best Performance of His Career in 'Birdman' Mark Ruffalo Explains Why Dave Schultz Was One of the Most Complex Characters He's Ever Played Mark Ruffalo Explains Why Dave Schultz Was One of the Most Complex Characters He's Ever Played Keira Knightley on 'The Imitation Game' and Why Awards Matter Keira Knightley on 'The Imitation Game' and Why Awards Matter Katherine Waterston On the Good and Bad of Working With Paul Thomas Anderson Katherine Waterston On the Good and Bad of Working With Paul Thomas Anderson Emma Stone Proved She Can Do It All in 2014 Emma Stone Proved She Can Do It All in 2014 Jon Stewart is Off to a Strong Start with Directorial Debut 'Rosewater' Jon Stewart is Off to a Strong Start with Directorial Debut 'Rosewater' Awards Spotlight: Don't Be Surprised When J.K. Simmons Takes Home Oscar Awards Spotlight: Don't Be Surprised When J.K. Simmons Takes Home Oscar Jessica Chastain Proved She's a Total Chameleon in 2014 Jessica Chastain Proved She's a Total Chameleon in 2014 Laura Poitras on 'CITIZENFOUR,' The Most Dangerous Work She's Ever Done Laura Poitras on 'CITIZENFOUR,' The Most Dangerous Work She's Ever Done Jake Gyllenhaal On Doing Very Bad Things in 'Nightcrawler' Jake Gyllenhaal On Doing Very Bad Things in 'Nightcrawler' Channing Tatum Explains Why It Took Him Eight Years to Have the ‘Balls’ for ‘Foxcatcher’ Channing Tatum Explains Why It Took Him Eight Years to Have the ‘Balls’ for ‘Foxcatcher’ Ethan Hawke Didn't Know That Richard Linklater Would Bring 'Boyhood' Home So Well Ethan Hawke Didn't Know That Richard Linklater Would Bring 'Boyhood' Home So Well Jack O'Connell Explains What It’s Like to Work For Angelina Jolie Jack O'Connell Explains What It’s Like to Work For Angelina Jolie 'Red Army' Director Gabe Polsky Reveals the Story of Soviet Hockey 'Red Army' Director Gabe Polsky Reveals the Story of Soviet Hockey How Felicity Jones is Getting Noticed This Awards Season How Felicity Jones is Getting Noticed This Awards Season Edward Norton Goes Full-Blown For Alejandro González Iñárritu in 'Birdman' Edward Norton Goes Full-Blown For Alejandro González Iñárritu in 'Birdman' How Eddie Redmayne Transformed His Body and Mind to Become Stephen Hawking How Eddie Redmayne Transformed His Body and Mind to Become Stephen Hawking Oscar Isaac Explains How 'A Most Violent Year' Fits With His Other Roles Oscar Isaac Explains How 'A Most Violent Year' Fits With His Other Roles Timothy Spall Almost Went Mad to Play 'Mr. Turner' For Mike Leigh Timothy Spall Almost Went Mad to Play 'Mr. Turner' For Mike Leigh 'Gone Girl' Composer Atticus Ross: How to Write a Score Without Seeing the Film 'Gone Girl' Composer Atticus Ross: How to Write a Score Without Seeing the Film How to Play James Brown, By Chadwick Boseman: Study the Man, Listen to Drake How to Play James Brown, By Chadwick Boseman: Study the Man, Listen to Drake Chris Rock on Why Making 'Top Five' Was a No-Brainer Chris Rock on Why Making 'Top Five' Was a No-Brainer Steve James and Chaz Ebert Tackled 'Life Itself' Steve James and Chaz Ebert Tackled 'Life Itself' Bennett Miller Explains Why He Had to Make 'Foxcatcher' Bennett Miller Explains Why He Had to Make 'Foxcatcher' How Do You Roll Six Movies Into One? 'Wild Tales' Director Damian Szifron Explains How Do You Roll Six Movies Into One? 'Wild Tales' Director Damian Szifron Explains How Rosario Dawson Stole the Show From Chris Rock in 'Top Five' How Rosario Dawson Stole the Show From Chris Rock in 'Top Five' Alan Hicks: From Drummer-Surfer to Oscar-Shortlist Filmmaker Alan Hicks: From Drummer-Surfer to Oscar-Shortlist Filmmaker Alejandro González Iñárritu: 'Birdman' Could Have Been 'so wrong' Alejandro González Iñárritu: 'Birdman' Could Have Been 'so wrong' Amir Bar-Lev Likes to Make People a Little Uncomfortable Amir Bar-Lev Likes to Make People a Little Uncomfortable

Do We Need a Crowdfunding Site for Women? Plum Alley Thinks So.

Photo of Paula Bernstein By Paula Bernstein | Indiewire November 5, 2013 at 12:09PM

There is already a glut of crowdfunding start-ups trying to lay claim to their piece of the crowdfunding pie. Plum Alley, which launched last month, is hoping there's room for another -- one that's devoted to women creators.
1
Plum Alley

There is already a glut of crowdfunding start-ups trying to lay claim to their piece of the crowdfunding pie. Plum Alley, which launched last month, is hoping there's room for another -- one that's devoted to women creators.

Though the site only has two entertainment-based projects at the moment, it's likely to attract women filmmakers looking for support for their projects. At the moment, the site has just two film or TV projects. The first is This Place Matters, a documentary series by Cindy Convery, which profiles endangered places that hold communities together, and hold memories of who we are as a country. PBS affiliate WGBH World has agreed to air the documentary in a primetime broadcast to 160 stations nationwide.

The second project is Smart Women Smart Ideas, which bills itself as the first multi-screen reality competition TV show for female entrepeneurs of product companies. SWSI is endorsed by the Kauffman Foundation and early pilot participants include MSNBC's Jennifer Hill, Julie Roehm, former SVP Walmart & Daimler Chrysler and

Alana Muller, President of Kauffman FastTrac.

But, is

there room for a niche crowdfunding site? Do women need their own crowdfunding site? We posed these questions to Plum Alley founder and CEO Deborah Jackson. Her answers are below.

Why do women need their own crowdfunding site?


Plum Alley Fund was not created to be another niche crowdfunding site. It arose from a problem we saw with women's access to capital, and was a natural extension of Plum Alley's mission to support and advance women economically.

For years I have been watching women as they go about raising money for their ideas and companies. It has not been easy and data shows there is huge disparity in women raising capital versus their male counterpart. Time and time again, I hear women say "if I just had enough money to build that prototype or buy the materials I need, I would go for it." So many women, including some of our entrepreneurs featured on Plum Alley Commerce, have visions and ideas yet to be translated into creations. At the same time, I know so many women and men (husbands, fathers, boyfriends and brothers) who want to support women in reaching their dreams or doing good for the world. 

For women creators, there are distinct advantages of using Plum Alley Fund over other crowdfunding platforms. Many projects will be created to solve problems and needs that are unique to women. Our Plum Alley audience is comprised of enthused individuals who are not only excited about women entrepreneurship, but can directly relate with many of the causes and projects that will be fundraising on our site.

Further, Plum Alley has an existing e-commerce platform where project creators can subsequently sell any product that rises from crowdfunding and benefit from additional exposure. Our e-commerce and crowdfunding services and audiences are complementary, and we hope to be recognized as the brand to highlight, support and advance amazing women. 

This article is related to: Filmmaker Toolkit: Crowdfunding, Crowdfunding, Women's issues, Women






Check out Indiewire on LockerDome on LockerDome



Awards Season Spotlight

Contender Conversations

Indiewire celebrates the best and brightest from Independent film, Hollywood, and foreign cinema.

More