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Doug Fineberg Joins MGM as EVP of Marketing

Indiewire By Indiewire | Indiewire September 6, 2011 at 8:41AM

MGM announced Tuesday that they have hired Doug Finberg as Executive Vice President of Marketing.
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MGM announced Tuesday that they have hired Doug Finberg as Executive Vice President of Marketing.

Finberg joins MGM from Finberg Worldwide, his consulting firm which specializes in entertainment and brand marketing, distribution, production, event strategy and services.

Previously, Finberg served as EVP of Marketing at Marvel Studios and Senior Vice President of Marketing for Paramount Pictures International. Previously, he worked at DreamWorks SKG as an international marketing and creative executive.

Full press release reprinted below:

MGM has hired Doug Finberg to serve as executive vice president, marketing, it was announced today by Gary Barber and Roger Birnbaum, Co-Chairman and Chief Executive Officers of MGM.

Finberg will oversee all marketing related matters on behalf of MGM, effective immediately. He will also supervise all publicity efforts for the studio and will report to Barber and Birnbaum.

“Doug is an executive with extensive experience developing business and marketing strategies across the entertainment spectrum. He has created incredibly successful campaigns for multiple franchises worldwide and we think he is ideal to lead the marketing charge as MGM continues to move forward,” said Barber and Birnbaum.

Finberg joins MGM from Finberg Worldwide, a consulting company he formed specializing in entertainment and brand marketing, distribution, production, event strategy and services. Prior to launching his own firm, Finberg served as executive vice president, international marketing at Marvel Studios, where he oversaw all marketing and distribution aspects for IRON MAN 2’s day and date release around the world via Paramount Pictures, Marvel’s distribution partner at the time. He was the critical link in bringing THOR, CAPTAIN AMERICA: THE FIRST AVENGER and Marvel Studios’ THE AVENGERS initial launch to the San Diego International Comic Con 2010. Finberg previously served as senior vice president, international marketing for Paramount Pictures International (PPI), which he also helped establish as the studio reinvented its global footprint. In that position, he worked closely with filmmakers to achieve campaigns including advertising, digital, promotions and marketing related initiatives for their releases. For almost 10 years prior to joining PPI, Finberg worked at DreamWorks SKG as an international marketing/creative executive. Earlier in his career, he held positions at LucasFilm, Ltd and MGM/United Artists and served as a consultant for Universal Pictures International. Before moving into feature film, Finberg began his career working in broadcast radio as a producer and promotions coordinator.

About Metro-Goldwyn-Mayer Studios Inc.
Metro-Goldwyn-Mayer Studios Inc. is actively engaged in the worldwide production and distribution of motion pictures, television programming, home video, interactive media, music, and licensed merchandise. The company owns the world’s largest library of modern films, comprising around 4,100 titles. Operating units include Metro-Goldwyn-Mayer Studios Inc., Metro-Goldwyn-Mayer Pictures Inc., United Artists Films Inc., MGM Television Entertainment Inc., MGM Networks Inc., MGM Distribution Co., MGM International Television Distribution Inc., Metro-Goldwyn-Mayer Home Entertainment LLC, MGM ON STAGE, MGM Music, MGM Consumer Products and MGM Interactive. In addition, MGM has ownership interests in domestic and international TV channels reaching over 130 countries. For more information, visit www.mgm.com.