Emerging Pictures Secures Art-House Screen in Manhattan Theater Complex
by Eugene Hernandez
Emerging Pictures will launch a new commercial art-house screen in Manhattan, the company announced Wednesday. The move marks a step in the outfit's plans to develop a 400-screen digital theater chain at non-traditional art-house venues without the use of film projection. The company will base its New York venue at Off-Broadway complex, Theater Row on 42nd St. in Manhattan.
Theater Row, a group of five stages in the Theater District of New York City, will dedicate one of its venues to "Emerging Cinemas at Theatre Row" for calendar programming that will present indie films, foreign films, docs, revivals and more. Theaters at Theater Row range in size from 88 seats to 199 seats. Depending on Theater Row's live performance commitments, Emerging Pictures will shift to larger or smaller houses easily given the portability of its digital equipment. The Theater Row site includes a café and bar for audiences.
"Theatre Row's five stage complex is a terrific example of the unique types of performing arts centers that Emerging will be partnering with throughout the United States, said company chairman Barry Rebo in a statement. "Being a New York-based company we're particularly pleased to have found such a wonderful venue in our home town. This is an institution, with the addition of our film programming, that will be bringing film and theater together in ways we hope will make it a destination for the creative community as well as the general public."
The new venue will kick off with a run of the Emerging Pictures release, "Home of the Brave." The film, by Paola di Florio, is a documentary about Viola Liuzzo, the only white woman killed during the U.S. civil rights movement. It premiered at Sundance earlier this year and debuted commercially in Detroit, with a run in Montgomery, AL set for October 15th.
Formed in 2001 by Ira Deutchman, Barry Rebo, and Giovanni Cozzi, Emerging Pictures is a multi-faceted film company that, alongside building its new digital art-house network, reps films, manages talent, and handles distribution and marketing for projects. The company is currently seeing solid DVD sales numbers for its baseball doc, "This Old Cub," which was released in theaters earlier this year. Among the company's other movies are Eric Weber's "Second Best" and Roger Paradiso's "Tony & Tina's Wedding."
[ For more information on the company, please visit: http://www.emergingpictures.com. ]