End of an Era for NYFF, The Dawn of a New One or More of the Same?

iw by Eugene Hernandez and Brian Brooks (August 12, 2009)
End of an Era for NYFF, The Dawn of a New One or More of the Same?
Sony Pictures Classics co-president Michael Barker and Film Society of Lincoln Center executive director Mara Manus earlier this year inside the new Alice Tully Hall. Photo by indieWIRE

Change is coming to the New York Film Festival. While the lineup for the 47th annual festival continues the institution’s tradition of showcasing international auteurs, attendees will notice changes this year as new leadership takes the reins. The shifts start on opening night and include changes in festival ticketing. The major change for insiders is that the New York Film Festival will kick-off solely at Alice Tully Hall for the first time and, in a dramatic break with a nearly twenty-five year tradition, there will not be a black tie gala opening bash at the venerable Tavern on the Green in Central Park. Meanwhile, fest attendees will experience a new level of accessibility in ticketing.

Goodbye Tavern on the Green

The opening night shift, while only affecting the festival experience for a few thousand industry and patron attendees, is striking. The gala opening night screening tradition, dubbed “the prom” by many younger generation attendees, was a highlight on the annual film calendar and arguably Manhattan’s biggest film night of the year. The coveted shiny silver gala ticket was a hot commodity and opened the door to a festive fete that filled Central Park’s Tavern on the Green, stocked with buffet stations, bars, a big band, and a dance floor.

However, the party came with a big price tag, understood to be as high as $125,000 and paid for by the company that was releasing the opening night movie. This year, the festival will open and close entirely at the new Alice Tully Hall and feature an opening night party for more than 1000 people in the venue’s new glass lobby.

Bill Murray and Tilda Swinton at the New York Film Festival opening night party. Photo by Brian Brooks/indieWIRE

“It’s a reflection of the times,” Film Society of Lincoln Center executive director Mara Manus began in a conversation with indieWIRE today, “It was clear to me, when I started this job, that we couldn’t go to a studio or distributor this year and ask them to write this huge check.”

“I actually think it’s a wonderful idea,” Sony Pictures Classics Michael Barker told indieWIRE today. His company has the festival’s opening night (Resnais’ “Wild Grass”), closing film (Almodovar’s “Broken Embraces”), as well as Michael Haneke’s “White Ribbon.” “[Alice Tully Hall] is a wonderful place to hang out after, to watch a movie,” he continued, supportive of the change, “It’s a celebration of the new theater.”

In future years, the party may move to a new venue, perhaps somewhere else at Lincoln Center. It seems unlikely that it would return to Tavern on the green with a formal gala. “[There is] no more black tie,” proclaimed Manus, reiterating the point. But, she added, laughing, “We are going to require people to wear clothes.”

“It’s a bit tough on these smaller films to be saddled with that financial burden,” Barker continued, in the separate conversation. “With a film like this one—I think the film is intimate, light, breezy—being in ATH will be nice and conducive to the classiness of the film.”

Tavern on the Green on the opening night of the New York Film Festival. Photo by Brian Brooks/indieWIRE

Rumors of the opening night change have been circulating in New York recently and lead to a bit of nostalgia among many insiders. The gala became a fixture at Tavern on the Green in the mid-‘80s when Akira Kurosawa’s “Ran” opened the festival, and over the years, from “Pulp Fiction” in 1994 to more recent openers like “Dancer in the Dark,” “Good Night and Good Luck,” “Mystic River” or “The Darjeeling Limited,” it was a hot spot for celebs, industry, media and patrons. In the last several years, it became a new tradition for younger industry folks to typically head to downtown restaurant Village for a late night (in fact, very late) unofficial party. That won’t be happening this year either. The restaurant closed earlier this month.

Aside from the opening night changes, those who worried that the arrival of Mara Manus nearly year ago would result in a programatic shift for the New York Film Festival can rest assured. The ‘09 fest roster features just as many international auteurs as previous years. The changes being touted by Manus, and program director Richard Pena, are based in a new ticketing system aimed at making the event more accesible to attendees.

Touting Accesibility

“I was hired to grow the organization,” Mara Manus explained, noting that her goal is, “to provide greater access” to the festival and the Film Society’s year round programming. Prior to heading the group, Manus said she found it nearly impossible to secure tickets to NYFF screenings, she’d instead rely on filmmaker friends. Indeed, getting advance tickets to the New York Film Festival involved mailing a blank check to the Film Society with an order form and then waiting to see which selections were filled. Not any more.

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posted on August 11, 2009
Comments
1
alsolikelife says on August 12, 2009 at 4:20pm

My reaction is strongly aligned with Andrew Grant and Chris Wells - I don’t see how one can complain about there being too many familiar names and titles when the likes of Sabu, Cisse and Maren Ade are included. I’m looking forward to when EVERYONE ELSE - my favorite film at Berlin this year - drops on Alice Tully and lights up the audience.

And I am absolutely ecstatic about the from-out-of-nowhere selection of GHOST TOWN. To my knowledge GHOST TOWN hasn’t even played in any fest outside China, let alone a major one like Cannes. Its selection single-handedly disproves the notion of NYFF simply cherry-picking from the major fests. Some of the most exciting work being done in film today is in the Chinese indie documentary circuit, but much of it has yet to be discovered. (We at dGenerate Films are trying to rectify that by making available articles and podcasts on these films in addition to our distribution efforts.) It’s great that NYFF has its eye on this scene and is giving it due attention.

Kevin Lee
dGenerate Films
dgeneratefilms.com

2
j238 says on August 11, 2009 at 11:17pm

>> Prior to heading the group, Manus said she found it nearly impossible to secure tickets to NYFF screenings<<

So if Mara Manus was either not interested or resourceful enough to get advance tickets to the New York Film Festival, why is she now in charge ?

Filling out a simple form was an easy way to get tickets & most Film Society members were happy with the process. 

Some years I made a determined effort to get tickets, other years a little half-hearted.  Either way, I was *NEVER* sold out of a New York Film Festival screening.

Now the system is being revised to benefit film fans like Mara Manus, who are too lazy to follow instructions on an order form.

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