Established Producers Join Emerging Indie “Studio”; 12 Movies Per Year, Distribution Guaranteed

Eugene Hernandez by Eugene Hernandez (June 15, 2009)
Established Producers Join Emerging Indie “Studio”; 12 Movies Per Year, Distribution Guaranteed
The DF Indie Studios website.

Ted Hope, Ira Deutchman, Jennifer Fox, Glen Basner, Scott Free and even Tilda Swinton are among the notable film industry names aligned with a major independent film venture being unveiled Monday. The new company, dubbed DF Indie Studios, is uniting veteran producers with sales and distribution experts. DF Indie Studios (DFIS) will fully finance as many as a dozen films per year, each at a budget of up to $10 million. Significantly, the movies will also have guaranteed U.S. theatrical distribution through the company.

“Indie Style, Studio Dependability” is the slogan for DFIS, underscoring an effort by those involved to apply some studio concepts to cost-effective independent film production. DFIS projects, of varying genres, will come from an eclectic core of established film producers including This is That’s Ted Hope and Anne Carey, Scott Free, Jennifer Fox and Redbone Films. Veteran Ira Deutchman is guiding distribution plans. Glen Basner’s FilmNation is handling international sales and output deals for the company’s slate, which an announcement said are valued at $150 million.

CEO Mary Dickinson and COO/President Charlene Fisher are leading the self-described “end to end financing” initiative. Chatting with indieWIRE last week, Dickinson and Fisher called producers “the engines” of the emerging venture, which was more than a year in the making.

Dickinson and Fisher, executives with a background in company restructuring, told indieWIRE that the first five films will go into production this fall and hit the festival circuit next year, they said. Boldly, the company hopes to create some 10,000 to 15,000 film jobs over the next five years, according to DFIS CEO Dickinson. They declined to detail the sources of their funding, some of which is still being raised. Monday’s announcement, included on page two of this article, seems aimed at generating attention from additional investors.

“DFIS’ mandate is to serve as a home for a carefully selected group of producers, providing the tools to give their commercially viable films in this price bracket the best chance for national and international success,” the company said in an announcement being released today. They will celebrate the new venture at a launch event tonight in Midtown Manhattan. More information on DFIS is available on their website.

In addition to fully financing films at up to $10 million each, Dickinson and Fisher told indieWIRE that they would acquire a handful of films each year. Additionally, the founders are touting an “unlevered model” for the new company that will give investors shares in all revenue streams generated by the company over the life of a film.

Included on their core team at DFIS are CFO Rita Chiappetta-Thibault and EVP of Production Amy Slotnick, who recently served as SVP of Production at Miramax. John Hadity, chairman of the Producers Guild of America East and a former EVP of production at Miramax, is on board to work on production finance.

CEO Mary Dickinson’s twenty-year background includes work running Teton Gravity Research, an extreme sports film production company, she also produced two NBC primetime pilots with Ben Silverman’s company, Reveille and she was a consultant on the development and financing of Redbone Films. President and COO Fisher has sixteen years of experience, recently working to restructure a company for GE Asset Management and then working with Redbone.

“There is a growing demand for commercial features, and a lack of quality products at the right price,” Fisher’s prepared statement said, “At DFIS we have worked with our production partners to provide end to end financing, a rigorous green light process and guaranteed U.S. distribution to meet this increasing demand. No one else is supporting films produced for up to $10 million in this way.”

Of the producing partners, leading New York City producer Ted Hope from This is That Productions boasts the strong track record in independent production, while other producers come from a Hollywood background. Hope and Anne Carey’s track record includes Greg Mottola’s recent “Adventureland” and Alejandro Gonzalez-Innaritu’s “21 Grams” to Todd Field’s “In The Bedroom” and Ang Lee “The Ice Storm” from the Good Machine days. Jennifer Fox has a produced acclaimed mid-budget studio films including “Michael Clayton,” “Good Night and Good Luck,” and “Syriana,” while Scott Free is known for work with Ridley and Tony Scott’s company, producing such studio movies as “Gladiator,” “American Gangster” and the recently released remake, “The Taking of Pelham 123.” Finally, Redbone Films is from co-founder Samara Koffler from Harrison Ford’s production company.

Veteran Ira Deutchman, a founder of Fine Line Features and Cinecom, who now runs Emerging Pictures, praised the new initiative as, “an industry-changing studio model for indie film,” in a statement, adding that he has worked with Dickinson and Fisher for more than a year on the company.

Tilda Swinton is among those on the DFIS advisory board, joined by NBC Universal Co-Chair Ben Silverman, GE Asset Management president David Wiederecht, and Duff and Phelps Technology and Entertainment Practices’ David Spieler. In a statement, Swinton called the new company “inspired and inspiring,” proclaiming in the statement that DF Indie, “is set to become an invaluable saving grace of a currently endangered species: the intelligent, ambitious and commercially viable independent film - maybe even of intelligent, ambitious and commercially viable independent filmmakers themselves.”

From the financial side, advisors emphasized the uniqueness of this new initiative. “DFIS offers its equity investors an unprecedented opportunity by providing an unlevered business model with 105% downside risk protection and guaranteed North American distribution for all greenlit films,” said advisory board member and investor David Spieler, in a statement.  “And best of all, equity investors will share in all revenue streams of the studio including distribution fees and any exit.”

[Brian Brooks contributed to this story.]

The press release is included on page two.

 
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posted on June 14, 2009
Comments
1
juliekroll says on June 19, 2009 at 12:02pm

ON THE INFO ON THE EMAIL YOU SENT ME


OOPS! Media Get Punk’d By BWR & Ogilvy
I’ve discovered that some top entertainment journalists were fooled by a press release they ran almost verbatim from the usually reliable showbiz PR firms of B/W/R and Ogilvy. Not just Variety (twice) and The Hollywood Reporter but also The New York Times and Los Angeles Times and Business Week and Forbes and Reuters and Bloomberg and as far afield as the Malaysian Insider. (Not me.) Shame on B/W/R and Ogilvy for not checking out their facts. Here’s what happened:
The press release was timed to arrive in reporters’ emails (including mine) on Sunday, usually a slow day news-wise. The headline, “DF Indie Studios launches a producer-centric venture with guaranteed U.S. theatrical distribution for films budgeted up to $10 million” begged for journalists to ask themselves, What the heck does that mean? The resulting news articles reported how two women were launching a new indie company and repeated the release’s claims that “DFIS films will be produced by a team of established producers with successful box office track records including: This is that Productions - Ted Hope and Anne Carey (Adventureland, In the Bedroom, 21 Grams, The Ice Storm, The Savages); Scott Free - Ridley and Tony Scott’s shingle (Gladiator, The Taking of Pelham 123, Thelma & Louise, American Gangster); Jennifer Fox (Michael Clayton, Good Night and Good Luck, Duplicity, Syriana); and RedBone Films whose co-founder, Samara Koffler, ran Harrison Ford’s production company for eight years.” Oh really?
I’ve learned that the two women called up and scheduled a meeting with Ridley and Tony Scott and then came in and talked about financing deals. That was the extent of it. “These people take meetings all the time,” a source close to the Scotts tells me. “But there’s no deal. Absolutely no deal.” Same thing happened with Jennifer Fox, who was president of Steven Soderbergh’s and George Clooney’s production company Section Eight from 2001 to 2007. “Jennifer met with [them] a couple of times. But there is no deal in place,” an insider informed me. I haven’t been able to reach Koffler. On the other hand, producer Ted Hope made himself available to journalists and talked up the two women, whom he said he met 2 years ago and for whom he has “earmarked a handful of projects on a non-exclusive basis but has not yet received any funding for”, wrote blogger Anne Thompson.
Film financing circles expressed incredulity this story came out of nowhere to everywhere. I received from one bankroller an email that said in part: “What am I missing? Here’s a company that hasn’t raised its money, has no greenlit films, can’t explain its domestic distribution strategy, and gets a feature piece in The New York Times. I honestly don’t get it.  It reads like a trade article, not a Times article. Who is the publicist? He/She did a great job selling bullshit.” 

Now the showbiz PR industry might consider that a compliment. But credibility is hard to win and easy to lose. I bet the primary reason most of the reporters picked up the press release was because it came from the power showbiz flackeries of B/W/R (listed were publicists Chris Libby and Gina Lang) and Ogilvy (Siobhan Aalders).

2
zeke says on June 15, 2009 at 7:52am

What great news to wake up to this morning!

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