In his new book, Outliers, Malcolm Gladwell talks about how true success in a field takes 10 years. The most accomplished musicians, computer programmers, and others spend more than 10,000 hours doing what they do before they master it.
indieWIRE is now 12 years old. It has evolved and expanded considerably since we launched as an email-only publication that I sent out nightly to a couple of hundred folks using my old America Online email account. Today, we are honored to have a far wider reach, yet we remain as committed to covering the range of indie, foreign, and documentary films and festivals for filmmakers, the industry and movie lovers. And the resources we have for that coverage are greater than ever before.
Next week, on Monday, January 12th we'll officially unveil the *new* indieWIRE. It's taken us more than a year to develop, but actually more like 12 years to really get to this moment. The site that we will unveil next week is not just re-designed, but entirely re-imagined.
By the time we met with Ted Leonsis and Rick Allen at the Morning Ray Cafe on Main St. during last year's Sundance Film Festival, we had already spent time internally thinking a lot about where we hoped to take iW. indieWIRE evolved for a decade with the backing of our partners at GMD Studios, so once we closed the deal selling the company to SnagFilms six months ago, we immediately set a goal of launching a new website in time for this year's Sundance Film Festival. We are days away from achieving that.
Our new web home has been shaped by the input, feedback and ideas of countless iW readers, industry folks, friends, colleagues, and filmmakers. If you've ever stopped me -- or someone from iW -- at a party or festival with a question or comment about indieWIRE, emailed an idea, filled out a survey or shared a suggestion, then I hope you will see a part of yourself and your ideas reflected somewhere on the new site. We've spent a lot of time digesting the ideas of our friends and colleagues as we developed the plans for our new web home.
Earlier this year we conducted the most significant reader survey in our history, receiving feedback, ideas and comments from around the world. The input was incredible and we heard one message, in particular loud and clear: indieWIRE's original editorial is valued by our readers, but our site needed an overhaul. It was time for a change.
The new site that we will unveil in just a few days is a significant first step and it will continue to evolve with your input and support. There are some big ideas at work at the core of the new indieWIRE; I hope you will visit on Monday to learn more about it and experience it for yourself. And please join us as we continue to develop it into the new year and beyond.
In the meantime, rest assured that while the site's look and feel will change, our commitment to independent filmmakers, audiences and the film community is only deepening. In a time of considerable challenges throughout the world of independent film, we are stepping up our efforts to provide original editorial, community tools and an engaging platform for our readers.
See you very soon on the new site.
editor-in-chief & co-founder