By Paula Bernstein | Indiewire September 5, 2013 at 3:07PM
David Cronenberg's films are dark, twisted, and absolutely riveting, but would you want to live inside one? With an ambitious new project, TIFF and the Canadian Film Centre's Media Lab (CFC Media Lab) have co-produced Body/Mind/Change, an elaborate multi-media production with creative direction by Lance Weiler and starring David Cronenberg.
In Body/Mind/Change, Cronenberg partners with BMC Labs, a fictional biotech firm, to develop biotech enhancement implants inspired by the intellectual property found in his films, such as "Scanners," "Videodrome" and "eXistenZ." Cronenberg is the first participant in the project. Participants can sign up now at www.bodymindchange.ca where they can register to be one of the first to receive the next generation bio-tech recommendation engine, called Personal-On-Demand (POD).
"Working with TIFF on Body/Mind/Change offered an unparalleled opportunity for CFC Media Lab to work with the amazing David Cronenberg; Lance Weiler, an incomparable storyteller reinventing entertainment; and a passionate group of digital designers and companies,” said CFC’s Chief Digital Officer Ana Serrano, who is also the producer for Body/Mind/Change. “It has been an exciting creative journey resulting in North America’s first interactive storytelling experience that generates a physical object for the user that has narrative meaning."
We first wrote about the project back in June, but more details were revealed this morning at the Toronto International Film Festival. CFC Media Lab is working with Lance Weiler who is serving as the creative director and experience designer of Body/Mind/Change. Weiler has a long history with CFC Media Lab, having presented his seminal work, "The Last Broadcast," at CFC Media Lab's Interactive Arena Series in 1988.
"The Cronenberg Project is TIFF's first fully-curated exhibition and we’re proud to offer visitors a truly unique experience, both within our building and beyond with Body/Mind/Change,” added Noah Cowan, Artistic Director, TIFF Bell Lightbox. "In addition to Lance Weiler’s artistic direction and the CFC team, David Cronenberg’s involvement in this project has made it one of the coolest multimedia projects in the world."
You can get a sneak peek at the project here: