Janice Roland and Shannon Treusch, partners at Falco Ink. announced the launch of a film and television division which will specialize in Hispanic Media.
"We recognize the importance in campaigns designed for the rapidly growing Hispanic population and a demand that has not been met. Having worked with Soldanela over the past few years, we are pleased to have her on our team. Her understanding of the community and the media combined with her keen public relations skills enable her to excel in the market," said partner Janice Roland, in a statement.
Soldanela Rivera has been hired to oversee the division. Rivera has worked in production and marketing in film, theater and music, handling national and international campaigns geared towards the Hispanic community. Projects have included "The Life and Music of Celia Cruz," "El Cantante" and the upcoming Tribute Concert for Fania All Star legend Ismael Miranda.
"I'm thrilled to be working with such a distinguished public relations firm in the entertainment industry and am looking forward to growing with Falco Ink in this new venture dedicated to the Hispanic Market," added Soldanela Rivera in a statement.
Falco is currently involved with campaigns for films including Sony Pictures Classics' "Rudo Y Cursi," "Sugar," and the upcoming Tribeca Film Festival film "The Lost Son of Havana." The division will oversee national and international campaigns. Falco Ink. is a public relations and marketing firm that specializes in the entertainment industry.