Queer film distributor Wolfe Video has appointed Jenni Olson to the new position of director of E-commerce and consumer marketing. Olson, who previously worked for Wolfe as a consultant, assumes the new position immediately, reporting to the company's president Maria Lynn. In her new position, Olson will oversee all of Wolfe's e-commerce activities and online outreach initiatives as well as pursuing strategic partnerships and supporting Wolfe's Gateway marketing division which assists companies in reaching the expansive LGBT market. Olson is a former co-director of the San Francisco International Lesbian & Gay Film Festival, and founder of one of the largest gay entertainment website, PlanetOut's PopcornQ.com, and has written books including "The Ultimate Guide to Lesbian & Gay Film and Video" and "The Queer Movie Poster Book." She is also known for her work as a director, including her archival film and video projects "Homo Promo" and her new feature "The Joy of Life," which premiered at the 2005 Sundance Film Festival. [Brian Brooks]