Ultimately, Lee and I did intervene. After witnessing escalating bullying on the bus, and knowing from Alex that it was even worse when we were not there, we decided to share the footage with his parents and with school officials, and to make sure action was taken to make him safe. As the film depicts, this moment was a turning point in his family’s awareness of the extent of Alex’s bullying, which he had kept from them up to that time, and led to him being taken off that bus.
Having the energy of Harvey Weinstein and The Weinstein Company behind this film has been an incredible journey, and has enabled "Bully" to have a reach, that at the beginning, we could have only dreamed of. This film had pretty humble beginnings, which probably sounds very familiar to many independent documentary filmmakers out there. We started this out of our own homes, with our own savings, knowing that this was the moment we had to begin this film; that we couldn’t wait for a grant to come through, or a financier. Fortunately, over time, we did get support from several great organizations, including Cinereach, the Waitt Institute for Violence Prevention, the BeCause Foundation, the Einhorn Family Charitable Trust the Sundance Documentary Film Fund, and others, but throughout production, our team remained tiny: just Lee and I for the most part, him doing cinematography, me doing sound and production, or sometimes just Lee alone.
After the film premiered at the Tribeca Film Festival, in April 2009, and we were approached by The Weinstein Company, we knew they would be able to get this film to as many people as possible, and that they would make sure the voices of the kids and families in this film were heard—and had impact. As we hoped, having Harvey Weinstein as a champion of this film has given "Bully" an incredible opportunity to reach the millions of kids and families who are touched by this issue, and to generate real change in our society and culture.