Click to Skip Ad
Closing in...
Steve Carell Redefined His Career By Surprising Everyone in 'Foxcatcher' Steve Carell Redefined His Career By Surprising Everyone in 'Foxcatcher' Watch: Ellar Coltrane on the 'Brutal' Experience of Watching 'Boyhood' After Living It Watch: Ellar Coltrane on the 'Brutal' Experience of Watching 'Boyhood' After Living It Mortem Tyldum Explains Why Alan Turing Was the Right Subject For His First English-Language Film Mortem Tyldum Explains Why Alan Turing Was the Right Subject For His First English-Language Film Why Richard Linklater’s ‘Boyhood’ is a Great, Unexpected Awards Season Frontrunner Why Richard Linklater’s ‘Boyhood’ is a Great, Unexpected Awards Season Frontrunner Watch: Patricia Arquette on Stripping Away Ego to Get to the Heart of 'Boyhood' 
Watch: Patricia Arquette on Stripping Away Ego to Get to the Heart of 'Boyhood' 'Whiplash' Breakout Miles Teller Has Officially Arrived 'Whiplash' Breakout Miles Teller Has Officially Arrived Michael Keaton Dug Deep to Deliver the Best Performance of His Career in 'Birdman' Michael Keaton Dug Deep to Deliver the Best Performance of His Career in 'Birdman' Mark Ruffalo Explains Why Dave Schultz Was One of the Most Complex Characters He's Ever Played Mark Ruffalo Explains Why Dave Schultz Was One of the Most Complex Characters He's Ever Played Keira Knightley on 'The Imitation Game' and Why Awards Matter Keira Knightley on 'The Imitation Game' and Why Awards Matter Katherine Waterston On the Good and Bad of Working With Paul Thomas Anderson Katherine Waterston On the Good and Bad of Working With Paul Thomas Anderson Emma Stone Proved She Can Do It All in 2014 Emma Stone Proved She Can Do It All in 2014 Jon Stewart is Off to a Strong Start with Directorial Debut 'Rosewater' Jon Stewart is Off to a Strong Start with Directorial Debut 'Rosewater' Awards Spotlight: Don't Be Surprised When J.K. Simmons Takes Home Oscar Awards Spotlight: Don't Be Surprised When J.K. Simmons Takes Home Oscar Jessica Chastain Proved She's a Total Chameleon in 2014 Jessica Chastain Proved She's a Total Chameleon in 2014 Laura Poitras on 'CITIZENFOUR,' The Most Dangerous Work She's Ever Done Laura Poitras on 'CITIZENFOUR,' The Most Dangerous Work She's Ever Done Jake Gyllenhaal On Doing Very Bad Things in 'Nightcrawler' Jake Gyllenhaal On Doing Very Bad Things in 'Nightcrawler' Channing Tatum Explains Why It Took Him Eight Years to Have the ‘Balls’ for ‘Foxcatcher’ Channing Tatum Explains Why It Took Him Eight Years to Have the ‘Balls’ for ‘Foxcatcher’ Ethan Hawke Didn't Know That Richard Linklater Would Bring 'Boyhood' Home So Well Ethan Hawke Didn't Know That Richard Linklater Would Bring 'Boyhood' Home So Well Jack O'Connell Explains What It’s Like to Work For Angelina Jolie Jack O'Connell Explains What It’s Like to Work For Angelina Jolie 'Red Army' Director Gabe Polsky Reveals the Story of Soviet Hockey 'Red Army' Director Gabe Polsky Reveals the Story of Soviet Hockey How Felicity Jones is Getting Noticed This Awards Season How Felicity Jones is Getting Noticed This Awards Season Edward Norton Goes Full-Blown For Alejandro González Iñárritu in 'Birdman' Edward Norton Goes Full-Blown For Alejandro González Iñárritu in 'Birdman' How Eddie Redmayne Transformed His Body and Mind to Become Stephen Hawking How Eddie Redmayne Transformed His Body and Mind to Become Stephen Hawking Oscar Isaac Explains How 'A Most Violent Year' Fits With His Other Roles Oscar Isaac Explains How 'A Most Violent Year' Fits With His Other Roles Timothy Spall Almost Went Mad to Play 'Mr. Turner' For Mike Leigh Timothy Spall Almost Went Mad to Play 'Mr. Turner' For Mike Leigh 'Gone Girl' Composer Atticus Ross: How to Write a Score Without Seeing the Film 'Gone Girl' Composer Atticus Ross: How to Write a Score Without Seeing the Film How to Play James Brown, By Chadwick Boseman: Study the Man, Listen to Drake How to Play James Brown, By Chadwick Boseman: Study the Man, Listen to Drake Chris Rock on Why Making 'Top Five' Was a No-Brainer Chris Rock on Why Making 'Top Five' Was a No-Brainer Steve James and Chaz Ebert Tackled 'Life Itself' Steve James and Chaz Ebert Tackled 'Life Itself' Bennett Miller Explains Why He Had to Make 'Foxcatcher' Bennett Miller Explains Why He Had to Make 'Foxcatcher' How Do You Roll Six Movies Into One? 'Wild Tales' Director Damian Szifron Explains How Do You Roll Six Movies Into One? 'Wild Tales' Director Damian Szifron Explains How Rosario Dawson Stole the Show From Chris Rock in 'Top Five' How Rosario Dawson Stole the Show From Chris Rock in 'Top Five' Alan Hicks: From Drummer-Surfer to Oscar-Shortlist Filmmaker Alan Hicks: From Drummer-Surfer to Oscar-Shortlist Filmmaker Alejandro González Iñárritu: 'Birdman' Could Have Been 'so wrong' Alejandro González Iñárritu: 'Birdman' Could Have Been 'so wrong' Amir Bar-Lev Likes to Make People a Little Uncomfortable Amir Bar-Lev Likes to Make People a Little Uncomfortable

Four Ways That Hollywood Needs to Misbehave

By Valentina I. Valentini | Indiewire March 23, 2012 at 8:55PM

When you’re little, being a disruptor will get you put in the corner; today, it gets you in the corner office.
0
Tantrum baby illustration
Rafael Edwards/Flickr

When you’re little, being a disruptor will get you put in the corner; today, it gets you in the corner office. That was the theme of The New Disruptors: Content, Devices & Distribution at the 7th annual Steed Symposium, held March 22 at CAA and sponsored by LMU School of Film and Television. 

Moderated by producer Paula Wagner, the panel consisted of DVD godfather Warren Lieberfarb, former president of Warner Home Video; Ross Levinsohn, VP of the Americas region for Yahoo!; Michael Fuchs, former chairman and CEO of HBO; Rick Allen, CEO of SnagFilms (Indiewire’s parent company); Sarah Pollack, YouTube’s senior marketing manager and former production executive at Big Beach; and transmedia pioneer Lance Weiler.

Encouraging disruptors sounds a little like rewarding misbehavior -- but what better sign that Hollywood may finally understand the value of technology? Here’s four ways that Hollywood can practice getting unruly. 

1. Learn How to Apple-ize

Citing Harvard Business School professor Clay Christiansen, author of “Disrupting Class,” Allen cited three different ways to create disruption: 1) with the content or product; 2) with a technology that delivers faster, better, cheaper; or 3) by creating a new business model.

“Those who can find ways of hitting more than one of the three,” Allen said, “like HBO or Apple with the iPad, creating a need that people didn’t perceive prior to Steve Jobs telling them they needed a mobile tablet device, those are the few disrupting with the biggest and most revolutionary ideas.”

Fuchs attributed the demise of the modern music industry to the Apple-ization (his phrase) of selling music.

“It hit like a summer storm,” he said. “And looking back, I can’t suggest what the music business could have done to prevent that besides being more innovative, which they didn’t know how to do.”

2. Abandon the Fear Culture 

“There are too many senior business leaders in big media that are fearful,” said Levinsohn, “but Silicon Valley, they are fearless.”

At least half of the panel last night agreed that too many of traditional media’s senior business leaders fail by not taking chances. That’s not the case in Silicon Valley, which is why they’re taking the lead. 

“They’re not managing their businesses from Wall Street,” Levinsohn said. “Silicon Valley is fearless in disrupting and Hollywood is fearless when it comes to creating beautiful programming, yet still the relationship between the two valleys is tense.”

Levinsohn said he hopes a mutual respect will grow from both innovators; if that happens, the next decade could see a century’s worth of innovation. 

This article is related to: New Media & Technology






Check out Indiewire on LockerDome on LockerDome



Awards Season Spotlight

Contender Conversations

Indiewire celebrates the best and brightest from Independent film, Hollywood, and foreign cinema.

More