The Weinstein Company have released two major Oscar hopefuls (and eventual best picture winners) in November the past two years, "The King's Speech" and "The Artist," both of which -- like "Silver Linings" -- were coming off hugely successful film festival runs. "Speech" averaged $24,630 on its first night, while "The Artist" averaged $18,864. Notably, each were just in 4 theaters, which surely boosted them relative to the 16 houses "Silver Linings" in screening in.
Perhaps a better comparison is a film that could be facing off with "Silver Linings" at the Oscars: "Lincoln." Last weekend, that film opened on 11 screens and averaged $24,376 on its first day, more than triple what "Silver Linings" averaged. It -- like "The Artist" and "The King's Speech" -- are extraordinarily high set bars for success, and its clearly way to early to judge the box office prospects of "Silver Linings" overall anyway. But so far it's off to a strong, but not quite spectacular, start.
Check back Sunday for a full box office report.
7 Comments
Z. | November 18, 2012 7:54 AM
Btw, it's also possible for a film to score major noms even though the Box Office was small...The Hurt Locker, anyone?.
Z. | November 18, 2012 7:52 AM
Oh, for christ sakes the buzz is as strong as ever and it's early...give it a week or so to gain awareness. TWC know what they are doing and it's more than a safe bet that Jennifer Lawrence will not only be nominated but win the Best Actress Oscar.
AbuNazir | November 17, 2012 10:39 PM
I think a big problem could have been that the early release has not been heavily advertised, aside from articles on film websites and promotion on their Facebook page. All the TV spots I saw this week solely advertised the Nov. 21 release date, but it'll no doubt see a bump in sales over the next couple days. I, for one, was pretty disappointed in the film when I saw it a few weeks ago, but look forward to giving it another shot and definitely wish it well.
thetruemeshow | November 17, 2012 1:15 PM
I think the problem is the old audience wont reach this movie with "Lincoln" / "Flight". The young will be going to either "Twilight" (female 4 JLAW) or "Skyfall" (male 4 BCOOPER).
axtab | November 17, 2012 12:25 PM
perhaps part of the problem -- at least in Philadelphia -- could be TWC's decision to book the movie in the godawful United Artists Riverview rather than the more upscale Ritz Theaters in Society Hill (where other Russell movies opened in the past). I can only imagine a strong contingent of potential Philly moviegoers will catch it in the burbs when it goes wide on Wednesday. What was TWC thinking?
VCQ | November 17, 2012 12:19 PM
Considering that it is just an ordinary movie, it should not be a surprise to anyone. I guess, it is to critics that are hyping it as potential award contender! There are much better films out there and this movie is not golden!!!
lio | November 17, 2012 11:44 AM
Well, I'm not surprised at all. This movie is the most overrated of the year by far.