How do you make sure your audience leaves your Sundance film and remembers to tell their friends about it? Give the audience members a memorable (if not useless) keepsake.
Here's a photo gallery of some of our favorite examples of Sundance 2012 movie swag:
Sundance Film Swag 2012
1 of 6
Gross-out horror film "Excision" gave audience members... a made-to-look-used tampon in a convenient carrying case.
2 of 6
Ai Weiwei: Never Sorry
Alison Klayman's "Ai Weiwei: Never Sorry" provided Chinese takeout containers featuring fortune cookies, film pins and information on how to follow the controversial Chinese artist and the film on Twitter.
3 of 6
Tim & Eric's Billion Dollar Movie
Tim & Eric, naturally, handed out one billion-dollar bills.
4 of 6
Marina Abramovic The Artist is Present
The headphone props for the film's infamous silent party were joined by a cord and a case for a very special souvenir.
5 of 6
Slavery By Another Name
Press received the book that inspired Sam Pollard's examination of post-Emancipation no-or-low pay work.
6 of 6
"Bachelorette" provided a hangover kit to cure the headaches that come with drinking at high altitudes.