How do you make sure your audience leaves your Sundance film and remembers to tell their friends about it? Give the audience members a memorable (if not useless) keepsake.

Here's a photo gallery of some of our favorite examples of Sundance 2012 movie swag:

Sundance Film Swag 2012

  • 1 of 6


    Gross-out horror film "Excision" gave audience members... a made-to-look-used tampon in a convenient carrying case.
  • Indiewire
    2 of 6

    Ai Weiwei: Never Sorry

    Alison Klayman's "Ai Weiwei: Never Sorry" provided Chinese takeout containers featuring fortune cookies, film pins and information on how to follow the controversial Chinese artist and the film on Twitter.
  • 3 of 6

    Tim & Eric's Billion Dollar Movie

    Tim & Eric, naturally, handed out one billion-dollar bills.
  • 4 of 6

    Marina Abramovic The Artist is Present

    The headphone props for the film's infamous silent party were joined by a cord and a case for a very special souvenir.
  • 5 of 6

    Slavery By Another Name

    Press received the book that inspired Sam Pollard's examination of post-Emancipation no-or-low pay work.
  • 6 of 6


    "Bachelorette" provided a hangover kit to cure the headaches that come with drinking at high altitudes.