Celebrating 17 Years of Film.Biz.Fans.
by Bryce J. Renninger
January 30, 2012 12:29 PM
  • |

From Fortune Cookies to 'Used' Tampons, the Movie Swag of Sundance 2012

How do you make sure your audience leaves your Sundance film and remembers to tell their friends about it? Give the audience members a memorable (if not useless) keepsake.

Here's a photo gallery of some of our favorite examples of Sundance 2012 movie swag:

Sundance Film Swag 2012

  • 1 of 6


    Gross-out horror film "Excision" gave audience members... a made-to-look-used tampon in a convenient carrying case.
  • Indiewire
    2 of 6

    Ai Weiwei: Never Sorry

    Alison Klayman's "Ai Weiwei: Never Sorry" provided Chinese takeout containers featuring fortune cookies, film pins and information on how to follow the controversial Chinese artist and the film on Twitter.
  • 3 of 6

    Tim & Eric's Billion Dollar Movie

    Tim & Eric, naturally, handed out one billion-dollar bills.
  • 4 of 6

    Marina Abramovic The Artist is Present

    The headphone props for the film's infamous silent party were joined by a cord and a case for a very special souvenir.
  • 5 of 6

    Slavery By Another Name

    Press received the book that inspired Sam Pollard's examination of post-Emancipation no-or-low pay work.
  • 6 of 6


    "Bachelorette" provided a hangover kit to cure the headaches that come with drinking at high altitudes.

You might also like:


  • Jason | January 31, 2012 6:13 AMReply

    Shut was awesome. Joke was funny. Chick below is a coooz. Excision was fucking sick! Can't wait for it to be in theaters

  • Kenny Mann | January 30, 2012 10:55 PMReply

    The used tampon is so unbelievably not funny, not cool, not lovely, not anything but absolutely revolting and a good reason to stuff it up the film producer's own ...!! What a degradation of the film culture and industry and what a stupid, moronic idea.