By Mark Lukenbill | Indiewire April 22, 2013 at 11:17AM
GE and cinelan have announced several partnerships to further the distribution of their award winning global film series, GE Focus Forward. Among the deals struck are partnerships with Cinedigm, Gathr, Virgin America and LodgeNet. Focus Forward is a series of thirty 3-minute short documentaries directed by the likes of such doc film heavyweights as Lucy Walker, Albert Maysles, Morgan Spurlock, and Steve James, chronicling "innovative people being the catalyst for world change." The films have been rolling out at film festivals, most recently at Sundance, but the new partnerships will provide new outlets for the docs.
Cinedigm’s new series, Docurama, which launches with a 7-week, 7-film program of screenings in movie theaters across the country, will air one of the Focus Forward shorts before each of its feature presentations. The series begins with Heloisa Passos' "Panmela Castro" preceding Frieda Mock's "G-Dog."
All 30 shorts will also be available via Gathr Film's online Theatrical-On-Demand service, as well as on Virgin America flights from June 1st to July 31st, and hotel network LodgeNet starting April 29th.
You can already check out a selection of Focus Forward films here, on their website.