Ginsberg + Libby = New PR Firm

Eugene Hernandez by Eugene Hernandez (June 18, 2009)

FOR IMMEDIATE RELEASE

LEE GINSBERG AND CHRIS LIBBY HANG NEW SHINGLE, GINSBERG LIBBY; A BOUTIQUE FIRM TO SPECIALIZE IN FILM AND CORPORATE ENTERTAINMENT

June 17, 2009—Los Angeles – Lee Ginsberg and Chris Libby are partnering to form a new film and corporate-centric public relations shingle, it was announced today by partners Ginsberg and Libby.  Libby joins the venture from B|W|R Public Relations, where, as vice president, he expanded the company’s film division.  He is followed by Chris Regan and Gina Lang, who will serve as directors of film and corporate entertainment; Kate Payne, who will serve as a senior account executive; and Karina Vladimirov, who will serve as administrative support.  Ginsberg segues from PMK/HBH where he served as vice president, and is joined by Laura Paulsen who will serve as a senior account executive at the new entity.

“We are thrilled at the prospects of this new venture and thankful to be forging a vibrant future with the full and gracious support of our respective firms,” stated Ginsberg and Libby jointly.

About Lee Ginsberg

Lee Ginsberg served as vice president of film, heading up the film division at PMK/HBH Public Relations.  At PMK/HBH Ginsberg was part of the team of such publicity campaigns as Oscar nominees Eastern Promises, Lars & The Real Girl, La Vie en Rose, Sweeney Todd: The Demon Barber of Fleet Street and Transformers.  He just wrapped up working on Management starring Jennifer Aniston, and Away We Go, directed by Sam Mendes.  This past year, Ginsberg worked with Dustin Lance Black on the publicity/awards campaign for his Academy Award-winning script Milk. He has also worked with writer/director Andrew Adamson (The Chronicles of Narnia: Prince Caspian), writer Steve Knight (Eastern Promises) and Academy Award-nominated writer Christopher Hampton (Atonement).  Ginsberg worked on several films at The Toronto film Festival including It Might Get Loud, Eastern Promises and Lars & The Real Girl.  Ginsberg worked on several films at the Sundance film festival including Choke, Transsiberian, Taking Chance and It Might Get Loud.

Prior to working at PMK/HBH, Ginsberg was with the PR firm Block-Korenbrot, where he served as vice president and worked on such award-winning campaigns as Capote and Volver.  He worked on film releases including Layer Cake for Sony Pictures Classics, Broken Flowers for Focus Features, Lonesome Jim for IFC Films and Japanese Story for Samuel Goldwyn Films.  While there, Ginsberg worked on several foreign language film campaigns from countries such as Czechoslovakia, Iran, Brazil, Japan, Korea, China, and Palestine.  Documentaries he worked on include My Flesh and Blood, Why We Fight and Touching the Void.  He also worked as a unit publicist on the film Friends with Money and with directors Pedro Almodovar, Bennett Miller and Mennan Yappo.

Ginsberg began his career in public relations at BNC where he was an assistant to Brad Cafarelli and worked with him on such clients as Cameron Diaz, Kate Hudson, Jessica Alba and Whoopi Goldberg.  Ginsberg also worked at MRC.

About Chris Libby

Joining B|W|R in January 2005, Chris Libby expanded B|W|R’s expertise in motion pictures as vice president of film and corporate entertainment.  Recent release campaigns include titles from the Tyler Perry franchise, The Girlfriend Experience, The Reader, Sin Nombre, Knowing, In Bruges and Roman Polanski: Wanted and Desired.  Recent festival work includes An Education, Every Little Step, The Hurt Locker and A Raisin in the Sun.

Additionally, Libby launched the controversial day-and-date program for Todd Wagner’s 2929 Entertainment, handled the inaugural AFI Dallas International Film Festival, and represents CineVegas and Trevor Groth (artistic director, Sundance Film Festival) corporately.  The department services an ongoing roster of filmmakers as well as production, finance and technology entities.

Libby segued to B|W|R from a post at mPRm Public Relations and began his career at the venerable firm, Clein + White.

Previous Page 2 of 2
posted on June 18, 2009
Films to Snag
Comments
1
MaxNeptune says on June 19, 2009 at 2:50pm

Hollywood has fallen short of originality as of late, spilling remake after sequel after reimagining (I am still trying to reimagine STAR WARS) upon our tables, malnourishing us with entertainment cavities. Two movie theatre employees express their disgust with Hollywood’s desire to hide new ideas, in a music video parody of Eminem’s “The Real Slim Shady.” Feast your ears on this clever rap called “The Real Psycho Transformer,” which just may cause your brains to melt with information-excitement overload… http://www.youtube.com/watch?v=F68U0v1UNCc

AFI Fest
AFI Fest '09
BROKEN EMBRACES
A Film By Almodovar, Starring Penelope Cruz
Opens New York 11/20, Opens Los Angeles 12/11
Opens additional cities 12/25
Where is it opening by you?
www.sonyclassics.com/brokenembraces/dates.html
"Astonishing! A Masterpiece!"
Jeffrey Lyons, KNBC Weekend Today
"Cruz with Almodovar makes BROKEN EMBRACES soar!"
Richard Corliss, TIME
Written and Directed by Pedro Almodovar
www.brokenembracesmovie.com
www.facebook.com/brokenembracesmovie