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by Jay A. Fernandez
June 21, 2012 2:54 PM
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Gravitas and Variance Team to Release SXSW Comedy '3,2,1... Frankie Go Boom' in the Fall

"3, 2, 1... Frankie Go Boom"

Gravitas Ventures has acquired U.S. rights to the romantic comedy “3,2,1… Frankie go Boom,” written and directed by Jordan Roberts (“Around the Bend”). The SXSW Film Festival selection will open on VOD platforms in September, followed by a theatrical release in October through Variance Films.

Charlie Hunnam, Chris O’Dowd, Lizzy Caplan, Chris Noth, Whitney Cummings and Ron Perlman star in a raucous story about a man perpetually harassed by his brother, often on video, and the brokenhearted girl, sex tape and pig with which they get entangled. Marcel Langenegger, Pavlina Hatoupis and Katayoun Marciano produced the film; Elliott Lewitt and Julie Kirkham serve as executive producers.

“‘3,2,1… Frankie Go Boom’ offers a hysterical and subversive look at love, family and the perils and possibilities of modern technology,” said Gravitas CEO Nolan Gallagher. “The performances and direction are first rate and we could not think of better film to help infiltrate theatres and over one hundred million homes on VOD.”   

“Frankie Go Boom” is the first acquisition of the recently launched partnership between Gravitas and Variance, which hope to co-release up to eight films each year. Gravitas exec Melanie Miller negotiated the deal with Noor Ahmed from Reder & Feig and Elsa Ramo.

“You’ve got an all-star cast, an errant sex tape, siblings tormenting each other, and Ron Perlman in a dress,” said Variance founder Dylan Marchetti. “Aside from being the key ingredients of a typical Variance holiday party, Jordan has brought all of this together to make the best kind of comedy — the kind that doesn’t pull its punches. The word of mouth on this film is going to be great, and we think it’s got a long, healthy life in front of it.”

Variance Films has recently released “Amigo,” “Elite Squad: The Enemy Within” and “Ip Man 2: Legend of the Grandmaster.” The specialty distributor will open Spike Lee’s “Red Hook Summer” in August.

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