By Brian Brooks | Indiewire March 9, 2010 at 7:09AM
Unveiling its 15th edition with its signature 7 Premieres and 7 Parties over 7 days, the Gen Art Film Festival will open April 7 with Josh Radnor's 2010 Sundance Film Festival Audience Award-winner, "happythankyoumoreplease." The festival hosts a New York premiere followed by a party at various New York hotspots. Patrick Hoelck's "Mercy," starring writer/producer Scott Caan, Wendy Glenn, Troy Garity and Dylan McDermott, will close out the festival April 13.
Caan's film was recently acquired by IFC Films for a Spring release.
Gen Art will also host an "Official Launch Party" on March 31st at 7 For All Mankind's SoHo store. The event is expected to bring together the festival's filmmakers and cast in addition to fest alumn from the past 15 years.
Gen Art's prizes include the “Acura Grand Jury Award,” which is given to both a feature film and a short, along with a monetary prize of $10,000 and $5,000 respectively. The “Stargazer Award” honors "breakout talent for excellence in acting," and the event also gives audience prizes for best feature and best short.
"Our programming process uncovered perhaps the most promising batch of new films in years. In celebration of our 15th year, we have curated a slate that is perfect for our core Gen Art audience of young, thoughtful tastemakers who seek to satiate their hunger for culture through support of new talent," commented Film Division Senior Vice President, Jeffrey Abramson in a statement. "Furthermore, the feature films share a collective theme of the exploration of relatable tales of love. Whether it is falling in love for the first time, learning to love oneself, experimenting with it, fighting for it, or recognizing it has become obsessive or idolized, we are happy to see this empathetic trend kicking off a new decade of storytelling."
The Gen Art line up:
"happythankyoumoreplease," directed by Josh Radnor - Six New Yorkers juggle love, friendship, and the keenly challenging specter of adulthood. Sam Wexler is a struggling writer who's having a particularly bad day. When a young boy gets separated from his family on the subway, Sam makes the questionable decision to bring the child back to his apartment and thus begins a rewarding, yet complicated, friendship. Sam’s life revolves around his friends — Annie, whose self-image keeps her from commitment; Charlie and Mary Catherine, a couple whose possible move to Los Angeles tests their relationship; and Mississippi, a cabaret singer who catches Sam’s eye.
"Elektra Luxx," directed by Sebastian Gutierrez - Life for porn actress Elektra Luxx gets turned upside down when she finds out she's pregnant. (Description from IMDb). Starring Carla Gugino, Timothy Olyphant and Joseph Gordon-Levitt.
"Tanner Hall," directed by Francesca Gregorini and Tatiana von Furstenberg - A vivid peek into the private world of an all-girls boarding school. In a cozy, but run down New England town, the knot of adolescent complexity is unravelled through the coming of age stories of four teen-age girls. (Description from official website). Starring Rooney Mara, Tom Everett Scott, Georgia King, Brie Larson and Chris Kattan.
"Waiting For Forever," directed by James Keach - A Hollywood-set romantic tale of a guy who is content to live his life without a job yet with the love of his life, a young actress. (Description by IMDb). Starring Rachel Bilson, Matt Davis, Jamie King, Blythe Danner and Richard Jenkins.
"The Wild Hunt," directed by Alexandre Fanchi - A medieval re-enactment game turns into a Shakespearean tragedy when a non-player crashes the event to win back his girlfriend. The film won prizes both at Slamdance and Toronto. (Description by the Slamdance Film Festival). Starring Kaniehtiio Horn, Mark Anthony Krupa, Ricky Mabe.
"Teenage Paparazzo," directed by Adrian Grenier - When precocious 13-year-old paparazzo Austin Visschedyk snapped a photo of celebrity Adrian Grenier (HBO's Entourage), little did he know his life was about to change. Turning the tables on the juvenile paparazzo, Grenier stepped on the other side of the lens in an attempt to mentor a teenager obsessed with the lure of the Hollywood lifestyle. Grenier develops a meaningful relationship with his camera-clicking young friend as he attempts to reconcile their mutual exploitation.
"Mercy," directed by Patrick Hoelck - The drama revolves around a cocky LA novelist who doesn’t believe in love until he meets a female literary critic named Mercy. Starring Scott Caan, Wendy Glenn, Troy Garity, and Erika Christensen, Dylan McDermott and James Caan.