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Harvey Weinstein Contracts Oscar Brain Fever, Has Dr. Oz Appear in 30-Minute (!) 'Silver Linings' Promo

Photo of Nigel M Smith By Nigel M Smith | Indiewire February 15, 2013 at 2:55PM

Harvey Weinstein, Oscar's reigning king for the past two years (he was behind the Best Picture wins for both "The King's Speech" and "The Artist"), is no stranger to pulling out the stops when it comes to campaigning up until the last minute, but his company's latest move screams overkill, even for Harvey.
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"Silver Linings Playbook"
TWC "Silver Linings Playbook"

Harvey Weinstein, who led the way to best-picture Oscar wins for "The King's Speech" and "The Artist," is a fearless campaigner -- but with four days until voting closes, he's clearly in the throes of Oscar madness.

His big Oscar hopeful this year, David O. Russell's crowd-pleasing comedy "Silver Linings Playbook," was a Best Picture front-runner following its People's Choice Award win at the 2012 Toronto International Film Festival. It has since taken a backseat to "Argo," the favorite to net the prize following its PGA, DGA, SAG and Golden Globes wins.

Now the Weinstein Company has unleashed a whopping 28-minute featurette on the making of the film, that features all of the Oscar-nominated principals (Bradley Cooper, Jennifer Lawrence, Robert De Niro and Jackie Weaver) -- and Dr. Oz, who declares "Silver Linings" to be "one of the most compelling films" he's ever seen in his life because "it takes mental health and it makes it accessible."

In case you haven't seen "Silver Linings" yet, we'd suggest you avoid this as it features many of the film's strongest scenes. Better yet, skip ahead to the 4:25 mark to see the promo's most heartfelt sequence: De Niro breaking down on the "Katie" show when asked about O. Russell's close ties to the material. Moving stuff.

Watch on Apple HERE.

This article is related to: Silver Linings Playbook, Harvey Weinstein, Academy Awards