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by Nigel M Smith
March 10, 2011 4:56 AM
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HBO Nabs TV Rights to SXSW Food Doc

Ahead of its premiere at the 2011 South by Southwest Film Festival which kicks off tomorrow, Sally Rowe's food documentary, "A Matter of Taste: Serving Up Paul Liebrandt," has been picked up for TV by HBO.

The film follows the 'enfant terrible' of the food world, Paul Liebrandt, documenting his career in the finest food establishments of New York.

Full release below:

HBO DOCUMENTARY FILMS SECURES U.S. TV RIGHTS TO A MATTER OF TASTE: SERVING UP PAUL LIEBRANDT

The Artfully Told Story of Paul Liebrandt a Young Ambitious Chef’s Rise in the Fast Paced Restaurant World of New York

NEW YORK - March 10, 2011 – HBO has picked up the U.S. TV rights for the inventive food documentary A MATTER OF TASTE: Serving Up Paul Liebrandt, directed and produced by Sally Rowe. The film is an official selection at the 2011 South by Southwest Film Festival before debuting on HBO in summer 2011.

A MATTER OF TASTE follows Paul Liebrandt for over a decade. Known as an ‘enfant terrible’ of the food world, the film documents his rise and fall and rise again as he works in the kitchens of the finest food establishments in New York. Becoming well known for unforgettable and hyper modern dishes such as "eel, violets and chocolate," "espuma of calf brains and foie gras," and "beer and truffle soup," Liebrandt is showered equally with accolades and criticism. By the age of 24 he has received a three star review from the New York Times, one of the top honors in the restaurant world; he becomes the youngest Chef to do so.

Behind the scenes and in the kitchen, A MATTER OF TASTE reveals the creative process of a culinary artist and the high-end world of haute cuisine, highlighting the complicated relationships between food critics, chefs and restaurant owners while chronicling the journey of a uncompromising, thought provoking, young chef ahead of his time.

Josh Braun of Submarine negotiated the deal on behalf of the filmmakers.

A MATTER OF TASTE is produced and directed by Sally Rowe through Rowe Road Productions; producers Alan Oxman and Rachel Mills; co-producer and editor, Amy Foote; executive producer, Benjamin Breen.

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