With more independent films than ever flooding the marketplace, it takes one hell of a marketing campaign for a project to stand out. Solid trailers, positive reviews and dependable talent in front of and behind the camera certainly play a huge role in getting word out to as wide an audience as possible, but a striking, unforgettable poster can be the marketing tool that makes a movie too intriguing to miss. 2014 has been a strong year for independent movies and the only thing as memorable as the films themselves has been their effective posters. As we head into the second half of the year, we look back and pick the best indie posters of 2014 so far.
Best Poster Art for the Same Film: "Enemy" and "Under the Skin"
A24 really pulled out all the stops in marketing Denis Villenueve's heady thriller "Enemy" and Jonathan Glazer's long-awaited sci-fi stunner "Under the Skin," releasing a slew of gorgeous posters for each film. The films, both visually arresting works, get the treatment they deserve with images that highlight this very component.