Tangerine Entertainment, the production company launched earlier this year to promote films by women directors, announced today their new fundraising initiative called the Juice Fund. The fund will provide opportunities for community involvement and outlets for women directors and their films. The fund is donation based in partnership with New York Women in Film & Television.
"The Juice Fund is an integral part of our mission to raise awareness for the lack of narrative women directors, to provide audiences the opportunities to support them and to give them the resources necessary to make their stories come to life," said Tangerine Entertainment co-founder Amy Hobby.
The plan from Tangerine outlines the initial $25,000 in three steps:
Rewarding - Ten participating US festivals will present cash Juice Awards to female narrative feature directors. This acknowledges the filmmakers and their work and encourages programmers to include and recognize more narrative features by women.
Mentoring - Juice Awards come with five hours of consultation by Tangerine principals Amy Hobby and Anne Hubbell and other industry veterans, including introductions, festival and distribution advice and guidance on future projects.
- Building Community - A series of meet-ups for women directors at film festivals and industry events will provide opportunities for emerging talent to mingle with industry veterans, fostering peer-to-peer support.
The first Juice Fund award will be presented in October at the 14th annual Woodstock Film Festival.