Tangerine Entertainment, the production company launched earlier this year to promote films by women directors, announced today their new fundraising initiative called the Juice Fund. The fund will provide opportunities for community involvement and outlets for women directors and their films. The fund is donation based in partnership with New York Women in Film & Television.
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"The Juice Fund is an integral part of our mission to raise awareness for the lack of narrative women directors, to provide audiences the opportunities to support them and to give them the resources necessary to make their stories come to life," said Tangerine Entertainment co-founder Amy Hobby.
The plan from Tangerine outlines the initial $25,000 in three steps:
The first Juice Fund award will be presented in October at the 14th annual Woodstock Film Festival.