The partnership has reportedly resulted in two million new subscribers for Netflix, more original series in production and, most importantly, the validity of a new distribution model. With all 13 episodes of season one made available to stream instantly, "House of Cards" became the first TV show to forgo weekly broadcast scheduling and instead embrace a growing demand amongst audiences' with an interest in consuming shows at their own pace.
"House of Cards" may have originated from a novel, but its roots may go back even further.
"It really started with 'Richard III,'" Spacey explained, offering an analogy for the show's pointed indictment of corruption and innate human selfishness. Spacey, having played Richard III on stage the prior year, got early and unexpected experience with a character equally as ruthless as his Congressman Francis Underwood. "Working as Richard really helped me," he continued.
Not only were Richard III's ideals a point of reference, but the functionality of his stage performance and in particular the theater's narrative technique of directly addressing the audience informed Spacey's portrayal of a politician who'll stop at nothing to satisfy both his personal and professional urges. "I saw the glee of the audience becoming co-conspirators," he explained of the fourth wall-breaking expositions. "I started to understand that relationship."
"House of Cards" may have subject matter in common with shows we've seen before, but the approach is something altogether new.
"The West Wing," probably the most famous and popular political television show of all time, has been a point of reference for some. But "House of Cards" "is fundamentally different from ‘The West Wing,'" according to Willimon. "‘The West Wing' is what we hope government could be. ‘House of Cards' is probably closer to what it's actually like."
And their method of shooting -- two episodes shot simultaneously with the same director -- has further influenced the feel of the show and has separated "House of Cards" from those that came before. "We didn't want to do a pilot. We just wanted to tell a story," Spacey said. "I don't feel like I'm in episodic TV. I feel like I'm in a really long film." Actors Corey Stoll and Michael Kelly agreed, comparing the shooting method and unrestricted narrative of the show to "the golden age of film in ‘70s" and the experience akin to "shooting a little movie at a time."
Netflix's risk paid off for both the industry and the audience.
The rise of the mainstream movie industry in the ‘90s eventually devolved into a new millennium of tentpole films and effects-driven franchises. "It created a void," Spacey said. "No writer or director worth his salt wouldn't try and fill that void," he continued, noting the widespread move of American filmmakers from Hollywood to television. When asked about the risk and the resulting revenue that Netflix has accumulated because of the show's success, Sakina Jaffrey simply said that "Netflix is making money by saying, ‘Audiences are smart.'"
"The film and TV industry can learn the lesson that the music industry never learned," Spacey added. "You don't need to give the audience everything on a plate. The unspoken is powerful," he continued. Willimon agreed: "Netflix is always looking to shake things up." They've given audiences "viewer empowerment: a choice." But he was quick to reiterate that just because they decided to make every episode available instantly, that "doesn't necessitate binge watching" on the part of the audience. "They have the option."