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How Your Film Can Put Pinterest to Work

By Sheri Candler | Indiewire March 27, 2012 at 2:59PM

Is Pinterest just another social networking site or is it the wave of the future? I know, collective groan. But here is why Pinterest might be a site you should consider using for your production.
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Ted Hope's Pinterest boards.
Ted Hope/Pinterest Ted Hope's Pinterest boards.

There is a "scoreboard" of sorts showing how many boards and followers you have overall, as well as followers of only certain boards and repins of your pins. The site also allows you to glean from others what they are interested in. You can start to "listen" to what your potential audience thinks is interesting by viewing what they select to pin.

You don't follow people as much as you follow things, ideas, topics on Pinterest. You can repin something someone else has posted and this can open the door to a conversation. They can do the same with your pins and you are alerted via email when someone does this and it shows under that image on your board. This is an enormous help when you are trying to figure out what to post, what boards to create, what resonates most?  While Facebook is about people and brands, Pinterest is about things and interests. You can only post images or video and some comments and tags in text on your boards.

I only recently started using it for the Joffrey project I am working on, which is why all of my boards are devoted to that. Looking at them gives a good idea on the kind of thing you could use it for on your production. In my workshop presentations, I talk about posting regularly on your social channels and not just information directly about your film, but also about the interests of your audience; those who would be a fan of your film and of yourself as an artist. I am using the boards to show Joffrey history through pictures and videos; the ballets they created, the ballets they revived, their alumni dancers, Robert Joffrey through the years as well as photos of the merchandise available to buy through our site. It's a balance of audience interest and promotion for the film.

I noticed Ted Hope is using his boards to express his personal interests, things and people he admires and wants to draw more attention to, his artistic accomplishments and resources he uses that he thinks would be helpful to his connections. All of these things help in attracting an audience both to his films, but also to his professional life as a producer. His personal tastes are reflected in all of his boards and none are devoted to posting family vacations! The point being, we can get to know Ted as a professional person without his having to reveal too much private information.

Other artists in the indie film space currently starting to use Pinterest are writer/director James Gunn; transmedia educator/artist Christy Dena who uses her boards to showcase ideas about narrative, interactive and game design ideas she has discovered; filmmaker Erik Proulx has created boards that show his advertising and design background and what he finds inspirational for this. You may remember his short film Lemonade about those who were laid off, particularly in the advertising industry, and found inspiration to reinvent their lives completely.

I think Erik into these inspirational, motivational, life changing stories which is why he is making another film calledLemonade.  Detroit about a city that is reinventing itself. Filmmaker Gary King uses his boards to show his inspirations, showcase actors and actresses he loves and his career accomplishments. Film blog Film School Rejects uses their boards to keep readers updated on this year’s Oscar contenders, interesting movie posters their readers might like and films they are watching.

This article is related to: Pinterest, Marketing





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