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by Sheri Candler
March 27, 2012 2:59 PM
6 Comments
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How Your Film Can Put Pinterest to Work

Ted Hope's Pinterest boards. Ted Hope/Pinterest

There is a "scoreboard" of sorts showing how many boards and followers you have overall, as well as followers of only certain boards and repins of your pins. The site also allows you to glean from others what they are interested in. You can start to "listen" to what your potential audience thinks is interesting by viewing what they select to pin.

You don't follow people as much as you follow things, ideas, topics on Pinterest. You can repin something someone else has posted and this can open the door to a conversation. They can do the same with your pins and you are alerted via email when someone does this and it shows under that image on your board. This is an enormous help when you are trying to figure out what to post, what boards to create, what resonates most?  While Facebook is about people and brands, Pinterest is about things and interests. You can only post images or video and some comments and tags in text on your boards.

I only recently started using it for the Joffrey project I am working on, which is why all of my boards are devoted to that. Looking at them gives a good idea on the kind of thing you could use it for on your production. In my workshop presentations, I talk about posting regularly on your social channels and not just information directly about your film, but also about the interests of your audience; those who would be a fan of your film and of yourself as an artist. I am using the boards to show Joffrey history through pictures and videos; the ballets they created, the ballets they revived, their alumni dancers, Robert Joffrey through the years as well as photos of the merchandise available to buy through our site. It's a balance of audience interest and promotion for the film.

I noticed Ted Hope is using his boards to express his personal interests, things and people he admires and wants to draw more attention to, his artistic accomplishments and resources he uses that he thinks would be helpful to his connections. All of these things help in attracting an audience both to his films, but also to his professional life as a producer. His personal tastes are reflected in all of his boards and none are devoted to posting family vacations! The point being, we can get to know Ted as a professional person without his having to reveal too much private information.

Other artists in the indie film space currently starting to use Pinterest are writer/director James Gunn; transmedia educator/artist Christy Dena who uses her boards to showcase ideas about narrative, interactive and game design ideas she has discovered; filmmaker Erik Proulx has created boards that show his advertising and design background and what he finds inspirational for this. You may remember his short film Lemonade about those who were laid off, particularly in the advertising industry, and found inspiration to reinvent their lives completely.

I think Erik into these inspirational, motivational, life changing stories which is why he is making another film calledLemonade.  Detroit about a city that is reinventing itself. Filmmaker Gary King uses his boards to show his inspirations, showcase actors and actresses he loves and his career accomplishments. Film blog Film School Rejects uses their boards to keep readers updated on this year’s Oscar contenders, interesting movie posters their readers might like and films they are watching.

6 Comments

  • Alex Backstrom | March 30, 2012 1:52 PMReply

    I think it's great, now I have a good place to show of my productions without making it feel like an ad, and in the meantime let others know what inspires me. All social media tools are great if you know how to use them. A picture speaks more than a thousand words.

  • jeff | March 28, 2012 5:37 PMReply

    "Statistics show Pinterest drives more referral traffic on the Web than Google+, YouTube, Redditand LinkedIn combined. "

    While widely reported, this is not true. 4 out of 5 Dentist prefer Pinterest too.

  • viola | March 28, 2012 1:48 PMReply

    HAROLD PINTERest will turn over in his grave. Can't you see what's happening. They're all connected. You have to manage so many networking sites when they're all one giant monopoly feuling all you personal info to business. We'll end up with 24/7 pop up ads. Google is connnected to so many. I googled an image and it took me straight to the site where I can buy it. No such thing as info anymore. Just buy buy buy.

  • bguest | March 27, 2012 6:02 PMReply

    Really? Seriously? Are people reading indiewire this clueless? Who makes a film of real quality and skips the top American festivals where a solid debut will get tons of free coverage from film bloggers? Who ditches all that to post photos on a silly new website? Really?

  • Dj Nomore | March 27, 2012 3:26 PMReply

    If you are not good at marketing, it don't matter whatever social media you pick, you will suck ! Just because Pinterest is getting more traffic, doesn't mean they are not on Facebook everyday. Pinterest is trend statement. Facebook has fueled my career as a filmmaker, i'll hold on to my bird while you scramble around in the bush !

  • Armak | March 27, 2012 3:10 PMReply

    Still completely dispinterested.