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by Sheri Candler
March 27, 2012 2:59 PM
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How Your Film Can Put Pinterest to Work

Pinterest is just getting started, so don't be alarmed that you have missed the boat. You still have first-mover advantage here. You must join by invitation only, but those invitations aren’t difficult to obtain. You can request one on their site.

As with any social network, you should be using Pinterest to directly connect with audience on a personal level, not as a one way promotional channel. Use creative ways to showcase your personal identity and vision and use it as a magnet to attract those most interested in what you, as an artist, have to say. You will find your audience is much more willing to stay with you across projects when you are mindful of their interests. Show us your style, the way you see the world, the way you tell a story, not just “buy my DVD.” Contribute something of value to the community, and they will keep coming back.

Populate your boards before you start trying to add followers. As with any new endeavor online, you need some interesting content first. You wouldn’t promote a website that only has a landing page that says coming soon, so start by thinking through what you want to say about yourself and your work, who are you trying to attract (this could be different types of audiences, which is fine), and analyzing visuals you can use from your own assets. Also, the account can have more than one contributor, which is good for sharing the responsibility of board maintenance with your marketing team.

As with anything you do online, track referral traffic coming to your site via Pinterest. If you use Google Analytics, you can find out how to do this here.

And while Pinterest is dead easy, here's a tutorial for those who like them.

Sheri Candler is an inbound marketing strategist for independent films. Currently, she is working with Hybrid Cinema to release the documentary film "Joffrey: Mavericks of American Dance," a history of the Joffrey Ballet. She can be reached on Facebook, on Twitter and on Google Plus.


  • Alex Backstrom | March 30, 2012 1:52 PMReply

    I think it's great, now I have a good place to show of my productions without making it feel like an ad, and in the meantime let others know what inspires me. All social media tools are great if you know how to use them. A picture speaks more than a thousand words.

  • jeff | March 28, 2012 5:37 PMReply

    "Statistics show Pinterest drives more referral traffic on the Web than Google+, YouTube, Redditand LinkedIn combined. "

    While widely reported, this is not true. 4 out of 5 Dentist prefer Pinterest too.

  • viola | March 28, 2012 1:48 PMReply

    HAROLD PINTERest will turn over in his grave. Can't you see what's happening. They're all connected. You have to manage so many networking sites when they're all one giant monopoly feuling all you personal info to business. We'll end up with 24/7 pop up ads. Google is connnected to so many. I googled an image and it took me straight to the site where I can buy it. No such thing as info anymore. Just buy buy buy.

  • bguest | March 27, 2012 6:02 PMReply

    Really? Seriously? Are people reading indiewire this clueless? Who makes a film of real quality and skips the top American festivals where a solid debut will get tons of free coverage from film bloggers? Who ditches all that to post photos on a silly new website? Really?

  • Dj Nomore | March 27, 2012 3:26 PMReply

    If you are not good at marketing, it don't matter whatever social media you pick, you will suck ! Just because Pinterest is getting more traffic, doesn't mean they are not on Facebook everyday. Pinterest is trend statement. Facebook has fueled my career as a filmmaker, i'll hold on to my bird while you scramble around in the bush !

  • Armak | March 27, 2012 3:10 PMReply

    Still completely dispinterested.