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H'wood Reporter: Starbucks building buzz for spelling bee movie

By Indiewire | Indiewire April 3, 2006 at 8:18AM

Starbucks will officially launch its first foray into the movie business Tuesday with a groundbreaking marketing campaign for the drama "Akeelah and the Bee," which opens April 28. The coffee retailer hopes the campaign will not only boost box office revenue -- since Starbucks will share in the profits -- but also transform the way studios market their movies. Gail Schiller reports.
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Starbucks will officially launch its first foray into the movie business Tuesday with a groundbreaking marketing campaign for the drama "Akeelah and the Bee," which opens April 28. The coffee retailer hopes the campaign will not only boost box office revenue -- since Starbucks will share in the profits -- but also transform the way studios market their movies. Gail Schiller reports.





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