IFC Entertainment named Lisa Schwartz, senior vice president of sales and business development, the company announced Thursday. Schwartz, who will report to IFC Entertainment president Jonathan Sehring, will be given the mandate to create a new infrastructure within the company "that fully develops and maximizes the business model for "IFC in Theaters" and will oversee all ancillary businesses, including the IFC Entertainment's home video, VOD, and syndication distribution. In February, IFC Entertainment launched "IFC in Theaters" creating a national art house for first-run independent films. The initiative marked the first time selected independent films were made available in customers' homes on the same day that they were released in theaters. Schwartz played a significant role in pioneering the introduction of the service and developing its key strategies. [Brian Brooks]