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by Brian Brooks
March 4, 2010 6:01 AM
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IFC Locks 5 Film VOD Lineup for SXSW

A scene from Bryan Poyser's "Lovers of Hate." Image courtesy of Sundance Film Festival.

In the latest move to bring festival films directly into day-and-date distribution, IFC Films has tapped five titles for a nationwide cable VOD release during the upcoming SXSW Film Festival. The program includes three new SXSW films, as well as two from last year.

Bryan Poyser's "Lovers of Hate," Shane Meadows' "Le Donk & Scor-Zay-Zee" and Emmett Malloy's "The White Stripes Under Great White Northern Lights" will debut on demand concurrent with their SXSW screenings this month. Two more SXSW films, "Daryl Wein's "Breaking Upwards" and John Bryant's "The Overbrook Brothers," from last year's fest, will also be available on demand as part of the initiative.

The move marks the second year for an IFC Films/SXSW partnership. Last year, IFC launched Joe Swanberg's "Alexander the Last" on VOD when it premiered at the festival in Austin. IFC also released a group of Sundance films on VOD during this year's festival in Park City.

Debuting on March 15th, Austin filmmaker Bryan Poyser's "Lovers of Hate," which IFC Films has acquired in the wake of its world premiere at Sundance in January, is a comedy about sibling rivalry and deceit. The film follows two estranged who have nothing in common but their love for the same woman, Rudy's soon-to-be ex-wife Diana, played by Heather Kafka ("The Texas Chainsaw Massacre"). Rudy's younger more successful brother, Paul, played by Alex Karpovsky ("Beeswax") whisks Diana away to a romantic mountain retreat, but he has no idea that Rudy, played by Chris Doubek ("The Cassidy Kids") has made it there first, and from the shadows of the posh chalet, Rudy tries desperately to sabotage the relationship.

The North American premiere of Shane Meadows' ("This is England") "Le Donk & Scor-Zay-Zee" is a comedy about rock roadie and failed musician Le Donk (Paddy Considine - "In America"), whose life has completely gone awry. He has lost his girlfriend (Olivia Colman) and his career is down the tubes, so he tries to turn his life around by making rap prodigy Scor-zay-zee (real life Nottingham-based rapper also known as Dean Palinczuk) a star, with a little help from the rock band the Arctic Monkeys. The film debuts March 16th.

Emmett Malloy's feature-length concert doc, "The White Stripes Under Great White Northern Lights" will have its U.S. premiere March 12. The film follows The White Stripes' 2007 tour of Canada, which culminates in a 10th anniversary show at Nova Scotia's Savoy Theatre. According to IFC Films, the film film captures a "wide array of shows played at off-kilter venues including local bowling alleys and city buses. Along the way, the cameras capture the life of one of music's most mysterious duos, Jack and Meg White, as they share casual conversations, fire cannons, and play a 'one note show.'"

"Last year's collaboration with SXSW was both groundbreaking and successful, and we are thrilled to be partnering with them again to bring an exceptional new selection of films from one of the country's very best film festivals to a wide national audience," commented IFC Entertainment president Jonathan Sehring in a statement.

"We're all thrilled to be working with IFC Films again to bring the SXSW experience to a national audience," said SXSW Film Festival producer Janet Pierson. "It's important to us to continue to help filmmakers find bigger audiences both during and after the festival and this is a great opportunity."

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