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by Indiewire Staff
January 19, 2011 5:46 AM
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IFP and Power to the Pixel Combine to Create Cross-Media Forum

IFP and Power to the Pixel, a UK-based cross-media organization, are teaming up for a new partnership that will launch with the first joint annual IFP/Power to the Pixel Cross-Media Forum. The event is slated for April 19th in New York City, with presenting projects also being included in this fall's Independent Film Week from IFP.

The IFP/Power to the Pixel Cross-Media Forum will be made up of a conference, a variety of cross-media project presentations, and a slew of networking opportunities for content creators and potential backers. The Forum will be creatively-focused; allowing attendees to develop, pitch, explore funding and build release strategies for their projects.

IFP Executive Director Joana Vicente expressed her enthusiasm for the new venture, "Power to the Pixel has created an amazing reputation for itself in Europe as the most cutting-edge organization of its kind in the world, one that truly understands both the challenges and opportunities of the digital age," she said. "As IFP continues its mission to discover and champion independent filmmakers and storytellers the world over, we are thrilled to align ourselves with Power to the Pixel to ensure that talented artists here in the U.S. are able to take full advantage of the new tools, platforms, services and devices out there that enable them to tell stories and reach audience."

Power to the Pixel founder Liz Rosenthal echoed Vicente's sentiment. "We’re honored to be collaborating with IFP on this exciting new venture and thrilled about the prospect of building stronger relationships between Power to the Pixel’s network of cross-media experts and US talent. IFP is the perfect partner for us in the U.S," commented Rosenthal. "Cross-media projects will not only be presented at this first ever forum in April, but will also be invited to attend IFP’s signature event, Independent Film Week, the oldest and largest forum in the U.S. for the discovery of projects in development and new voices on the independent scene. For our projects, it is qualitatively and quantitatively the biggest and best opportunity in the nation for filmmakers to find funders, partners and producers."

Below is the full release:

FIRST ANNUAL IFP/POWER TO THE PIXEL CROSS-MEDIA FORUM
LAUNCHES IN NEW YORK, 2011

Pitch Sessions, Keynotes and Case Studies Highlight First-Annual Event

New York, NY (January 18, 2011) – IFP announced today the launch of their new partnership with Power to the Pixel, the pioneering UK-based cross-media organization. The alliance will kick-off with the launch of the first joint annual IFP/Power to the Pixel Cross-Media Forum in New York City on April 19th, 2011, with the cross-media projects presented at the Forum also being included this fall in IFP’s Independent Film Week.

“Power to the Pixel has created an amazing reputation for itself in Europe as the most cutting-edge organization of its kind in the world, one that truly understands both the challenges and opportunities of the digital age,” says Joana Vicente, Executive Director IFP. “As IFP continues its mission to discover and champion independent filmmakers and storytellers the world over, we are thrilled to align ourselves with Power to the Pixel to ensure that talented artists here in the U.S. are able to take full advantage of the new tools, platforms, services and devices out there that enable them to tell stories and reach audience.”

Power to the Pixel is a four-year old London-based organization headed by CEO & Founder Liz Rosenthal and COO & Producer Tishna Molla that equips film makers and media companies with the creative and business skills that are essential to succeed in an ever-evolving digital world. In addition to its centerpiece event, the Cross-Media Forum held every October in association with the BFI London Film Festival, the company runs The Pixel Lab, an intensive four month course for European producers and media professionals designed to help build sustainable businesses through the development of cross-media properties.

“We’re honored to be collaborating with IFP on this exciting new venture and thrilled about the prospect of building stronger relationships between Power to the Pixel’s network of cross-media experts and US talent. IFP is the perfect partner for us in the U.S,” says PttP founder Liz Rosenthal. “Cross-media projects will not only be presented at this first ever forum in April, but will also be invited to attend IFP’s signature event, Independent Film Week, the oldest and largest forum in the U.S. for the discovery of projects in development and new voices on the independent scene. For our projects, it is qualitatively and quantitatively the biggest and best opportunity in the nation for filmmakers to find funders, partners and producers.”

The IFP/Power to the Pixel Cross-Media Forum will consist of a conference, cross-media project presentations, as well as numerous networking opportunities allowing content creators and funders to directly connect.

• The Conference will focus on introducing U.S. audiences to leading thinkers, practitioners and innovators who develop new business and creative opportunities for film, media and new technologies. A mixture of keynotes and case studies will give in-depth insight to the myriad of opportunities available to them to develop, create and fund cross-media projects.

• Project presentations will give producers and storytellers with cross-media projects – those that span a combination of film, TV, online, mobile, gaming and live events - the opportunity to pitch to esteemed industry leaders who can potentially help develop, finance or support their work– and take their projects to the next level.

• With a variety of networking events open exclusively to audience members, speakers, and project producers, the Forum offers the perfect opportunity for everyone attending to meet the innovators and icons working in the cross-media landscape.


“Power to the Pixel’s cross-media projects are a natural fit for IFP and its future-forward programmatic mission. We look forward to redoubling our efforts to educate artists in new ways of storytelling and ensure that we support content-creators in all formats,” says Amy Dotson, Deputy Director & Head of Programming for IFP. “Working hand-in-hand with Power to the Pixel, this is truly a future full of possibilities for us all.”

The full schedule of the IFP/Power to the Pixel Cross-Media Forum will be announced in March 2011, with tickets made available March 19th.

1 Comment

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