Click to Skip Ad
Closing in...

SnagFilms Joins Forces With IMDb, YouTube; Enter Founder's Alliance

Photo of Peter Knegt By Peter Knegt | Indiewire May 21, 2009 at 8:04AM

Snag Films, the online documentary film site, has announced a variety of deals that aligns the company with two major websites, four major film festivals, and three major film organizations.
0

Snag Films, the online documentary film site, has announced a variety of deals that aligns the company with two major websites, four major film festivals, and three major film organizations.

After recent news that Snag Films would align with Hulu, the company has now announced that it will join forces with IMDb, and YouTube.

With IMDb, the Web's most comprehensive site for movies, television and celebrities, SnagFilms will work together to allow IMDb's visitors - around 57 million a month - to access a "significant part" of SnagFilms' library from IMDb's site for free. Through the arrangement SnagFilms and IMDb announced they "intend to increase the viewership of documentary films while enhancing the user experience at IMDb."

"SnagFilms is dedicated to offering great documentary films to the online audience," said Rick Allen, CEO of SnagFilms. "This relationship with IMDb is a great way to expand the reach of the SnagFilms' award-winning library while enhancing the IMDb user experience. Offering free, streaming access to those film fans who come to IMDb pages searching for a particular film gives new meaning to on-demand viewing and is one of the many reasons we are so excited for this arrangement."

Starting today, a "relevant selection" from SnagFilms' library of more than 700 titles will be made available for instant access via the film or directors page on IMDb. As the association grows, links to the library will be more deeply integrated into IMDb, including embedded links on pages for producers and other participants in the documentary film industry.

"At IMDb we have a goal: A play button on every page," said Fred Kramer, Head of Video Licensing for IMDb, in a statement. "We want our users to be able to watch or access every movie and TV show directly from an IMDb page. SnagFilms, with its catalog of documentary films, adds a new and wonderful dimension to the thousands of TV shows and movies already accessible through IMDb from content providers like CBS and Hulu."

With YouTube, Snag was added as a charter partner in YouTube's addition of long form feature content, which launched on April 17, 2009. The deal allows for YouTube users to view for free ad-supported, full length feature documentary films selected from the online library at SnagFilms. In addition to being able to find films via YouTube's search feature, users also are able to visit the SnagFilms channel on YouTube to see listings from its documentary library.

This all comes in addition to SnagFilm's announcement that it had entered into Founders’ Alliances with three landmark film festivals and two prominent independent film industry organizations, "in order to bring more non-fiction films to broader audiences via the web, and to extend the reach of the organizations considered to be the foundation of support for independent film."

The five organizations will kick off the Founders’ Alliances. The film festival participants include: Hot Docs (Canadian International Documentary Festival, which just ran this month in Toronto), Outfest (The Los Angeles Gay and Lesbian Film Festival, which runs from July 9th-19th), Full Frame Documentary Film Festival (the North Carolina-based documentary film festival which recently ran from April 2nd – 5th), and the DC Environmental Film Festival (whose 17th annual festival occurred March 11-22). The film organizations include CINE and the International Documentary Association.

Components of the Founders’ Alliances include:

-Channels on Snagfilms.com for each festival and organization, providing free, complete viewing of films they will select from titles that have received current or past festival screenings;
-Online recognition for festival sponsors;
-Direct connection from snagfilms.com pages to the Founder’s site, with calls-to-action for public support of these non-profit organizations and links to event ticketing;
- Links from Snagfilms.com and the festivals’ and organizations’ websites to the indieWIRE.com resource page on the organization, as well as indieWIRE’s coverage of the festivals and other award events;
-Branded multiplex “virtual film festival” widgets featuring the organizations’ selected films for “snagging” and viral distribution to any website – including blogs and social network pages;
-Platforms for future film co-premieres and online–only festival screenings;
-Jointly-developed further initiatives to benefit filmmakers, festivals and other non-profit support organizations.

“Film festivals and industry organizations have always played critical roles in selecting, nurturing and honoring filmmakers,” said Allen in a statement. “They often provide the first way for fans of indie films to see some of the genre’s most creative and important works. We want to recognize their leadership, as well as bring the films they spotlight to a worldwide audience unconstrained by the limitations of physical distribution – too few theaters showing non-fiction films for runs that are all too brief. Curated distribution of non-fiction films through our network becomes another element of the services provided to filmmakers by these leading organizations.”

Check out SnagFilms here.

DISCLAIMER: indieWIRE is owned by SnagFilms.

This article is related to: New Media & Technology