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India's "Reliance" Joins EFM Armed with $300 M

By Brian Brooks | Indiewire February 4, 2009 at 6:31AM

India's Reliance Big Pictures is heading into the upcoming European Film Market, which gets underway along with the Berlin International Film Festival with some big cash. The company, a division of Reliance Big Entertainment Ltd plans to invest $300 million USD into Indian-based film productions by December, 2010. While most productions are slated to be filmed in Hindi and other languages from the sub-continent, English-language productions are also planned, beginning with the $30 million USD production of "Kites," which has returned to its final stages of filming in and around Mumbai after 14 weeks of production in Santa Fe, NM, Las Vegas, NV and Los Angeles, CA.
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India's Reliance Big Pictures is heading into the upcoming European Film Market, which gets underway along with the Berlin International Film Festival with some big cash. The company, a division of Reliance Big Entertainment Ltd plans to invest $300 million USD into Indian-based film productions by December, 2010. While most productions are slated to be filmed in Hindi and other languages from the sub-continent, English-language productions are also planned, beginning with the $30 million USD production of "Kites," which has returned to its final stages of filming in and around Mumbai after 14 weeks of production in Santa Fe, NM, Las Vegas, NV and Los Angeles, CA.

Produced by Rakesh Roshan and directed by Anurag Basu "Kites" tells the story of J (Hrithik Roshan), a young man who lives 'the life' in Las Vegas, always ready to make fast money in any way possible: always looking for the big score. One day he bumps into the extremely wealthy & stunning Gina (Kangana Ranaut), a salsa student, whose family is very connected and who falls in love with him. Life is turned upside down when J falls in love with Gina's brother's fiancee Natasha (Barbara Mori) starting a spiral of betrayal, revenge, romance and sacrifice.

In 2009 BIG Pictures has 18 films lined up in seven different Indian languages catering to mix bag of audiences across the world. "Ijjodu," "Afterword," "Sikandar," "Luck by Chance" and "Samaantar" will receive debut screenings during the EFM while a promo reel from "Kites" will be screened at the Reliance BIG Pictures' sales office at the Ritz Carlton Hotel in Potsdamer Platz near the Berlinale's main venues.

This article is related to: Festivals







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