By Paula Bernstein | Indiewire April 8, 2014 at 11:28AM
Indiegogo has gotten a face lift. While the name, business principles and basic philosophy remains the same, the crowd funding platform has gotten a new logo and a redesigned website.
The new logo features an image from a prior Indiegogo campaign. Each time the user refreshes the website's page, the logo will highlight a different campaign.
"We wanted our new identity to reinforce our commitment to engaging with campaigners and funders alike," said Shannon Swallow, Head of Marketing Communications, Indiegogo. "Our goal is for every aspect of engagement with the Indiegogo brand experience to create a feeling of collaboration and empowerment."
The new website, which will begin rolling out today, was updated to make it easier for doners to find campaigns which may interest them. It is also designed for desktops, tablets and handheld devices.
"The world deserves a platform where anyone can fund anything from any device," said Slava Rubin, CEO of Indiegogo. "Today's milestone advances the user experience globally on Indiegogo and is a major step towards the further personalization and mobilization of our industry."
The Indiegogo Playbook has replaced the Learn Center as an educational tool for users that will provide tips for creating successful Indiegogo campaigns.
Indiegogo was founded in 2008 and earlier this year, the site announced an influx of $40 million in Series B fundraising.