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indieWIRE’s Project of the Day: Consumerism Exposé Doc "The Illusionists"

Indiewire By Indiewire | Indiewire July 12, 2011 at 2:31AM

Here's your daily dose of an indie film in progress; at the end of the week, you'll have the chance to vote for your favorite.
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indieWIRE’s Project of the Day: Consumerism Exposé Doc "The Illusionists"
Elena Rossini's "The Illusionists."

Here's your daily dose of an indie film in progress; at the end of the week, you'll have the chance to vote for your favorite.

In the meantime: Is this a movie you’d want to see? Tell us in the comments.


"The Illusionists"

Tweetable Logline:

A feature-length documentary about the commodification of the body and the marketing of unattainable beauty around the world.

Elevator Pitch:

The film will explore the influence that corporations have on our perceptions of ourselves, showing how mass media, advertising and several industries manipulate people's insecurities about their bodies for profit. The preoccupation with physical beauty is as old as time; what is different today is the central role that the pursuit of the perfect body has taken. It has become our new religion. Everyone is affected: boys, girls, women and men from Los Angeles to Tokyo, passing via Mumbai. "The Illusionists" will examine the historical roots and the economic motives behind the marketing of unattainable beauty.

Production Team:

Our Team:

Writer/Director/Producer: Elena Rossini
Producer: Emmanuel Ryz

About the Production:

"There is a war being waged against our bodies – in the name of corporate profits. What really intrigues me is that happy people are considered "bad consumers" by advertisers and marketers. There are studies that show that sad people are bigger spenders. And thus various industries prey on people's insecurities and manufacture desires and goals that are very difficult – if not impossible to attain. There's endless consumerism built around that." -- Elena Rossini

Current Status:

The film is currently in production, fundraising.

For more information and to support the film:
Film's Website
Kickstarter Page

Be sure to check out our curated Kickstarter page for more information on projects we think you should check out.

If you have an in-the-works project and you'd like to be profiled in an upcoming iW Project of the Day column, submit yourself by filling out this form!

This article is related to: In The Works, Project of the Day