In Santa Monica, CA today, the American Film Market (AFM) opens for the first time as solo Fall event. Today's Hollywood trades offer a range of insights on this year's market with Hollywood Reporter writing, "film buyers and sellers attending the meet, which runs through Nov. 9, say they are anticipating a busy market" and Variety offering, "North American buyers say they aren't expecting much from the new pics unspooling at AFM this year, but the mart will still yield valuable schmoozing and a sneak peek at pics coming to Sundance early next year." The event is underway today and will coincide again this year with AFI Fest which will open tomorrow in Hollywood.