On one New York screen, Bruce Campbell's "My Name is Bruce" led the iW BOT this weekend, according to initial estimates from Rentrak early this afternoon. Independently released through Image Entertainment, the critically reviled film earned a potent $18,777 from its showing at the Sunshine Theater. Directed and starring Campbell, "Bruce" expands over the next two months, with Campbell himself touring to do Q & A's.
Not fairing as well were a pair of docs both opening on a single screen. Stephen Higgins and Nina Gilden Seavey's "The Matador" was the winner between the two, grossing a decent $7,604 on one screen for City Lights Pictures Releasing. Oscilloscope Pictures' "Dear Zachary," meanwhile, only managed $2,792 from its showing at the Cinema Village in New York. Both did better than James Watkins's horror flick "Eden Lake." Failing to cash in on Hallowe'en, the Third Rail Releasing film grossed a measly $5,493 from 10 screens, averaging just $549.
Most of the weekend's specialty business came from a slew of holdovers. Sony Pictures Classics' continued its October rush with "Synecdoche, New York," "I've Loved You So Long" and "Rachel Getting Married" all placing among the iW BOT's top films. "Synecdoche" grossed $100,147 from 9 screens its second weekend, averaging $11,127. Fellow sophomore "Loved You" took in $150,896 from 20 screens, averaging $7,545. And "Rachel," in its fifth weekend expanded to 133 screens and grossed $808,480. That takes its total to $3,788,640, with its expansion continuing through November.
Last weekend's surprise leader, "Noah's Arc: Jumping the Broom," saw its average get cut in half this time around, but that still led to a impressive $14,818 per theater. The film adaptation of the Logo series, and the first film release through Logo's film distribution unit, grossed $74,090 from the same 5 theaters as last weekend, taking its total to $287,682.
indieWIRE will publish its weekly box office column on Monday evening and the full iW BOT chart on Tuesday afternoon. Get the latest in the indieWIRE Box Office section.