Liza Burnett Fefferman has been named Senior Vice President, Publicity for IDP/Samuel Goldwyn Films, Michael Silberman, President of IDP (Independent Distribution Partners) announced Wednesday. Fefferman will head the PR department overseeing the company's film slate in addition to managing corporate publicity and branding, she will report directly to Silberman and starts immediately. Most recently, she was a public relations/marketing consultant whose client list featured GreeneStreet Films, Dan Klores' Shoot the Moon Productions, the New York Jets and Conde Nast's domino magazine. Previously, Fefferman was the Executive Vice President, Publicity for The Weinstein Company overseeing a slate which included the Oscar nominated "Transamerica" and "Hoodwinked." "Liza possesses the perfect blend of sensibility and expertise to spearhead our publicity efforts," commented Samuel Goldwyn Jr. in a statement. "Her energy and experience make her the ideal person for the job. We are thrilled to have her onboard." Fefferman will be based in New York. [Brian Brooks]