Number 9 Films announced that director Bob Weide's "How To Lose Friends and Alienate People" has started principal photography. The romantic comedy, starring Simon Pegg ("Hot Fuzz"), Kirsten Dunst, Jeff Bridges, and Gillian Anderson, was adapted by Peter Straughan from Toby Young's best-selling memoir.
The Film 4/Number 9 Films production has been developed as part of the UK Film Council's funding initiative with the Irish Film Board, InTandem Films and Film 4. InTandem Films has arranged financing and is the worldwide sales company on the picture.
"Film 4 is delighted that a transatlantic cast of this calibre have been drawn together on this film," said their Head of Film, Tessa Ross. "Each of these actors is hugely respected and distinct, so combined I know they will more than do justice to this immensely funny script." [Peter Knegt]